Inside The Atlantic: How One Magazine Got Profitable by Going 'Digital First'

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Monday, December 19, 2011
TRENDING STORIES IN BUSINESS & MARKETING The 10 Craziest Kickstarter Projects of 2011 59 New Digital Media Resources You May Have Missed 3 New Digital Takes On Staying Fit, Secure and Social ALL STORIES IN BUSINESS & MARKETING Inside The Atlantic: How One Magazine Got Profitable by Going 'Digital First' 3:56:29 AM Lauren Indvik The Atlantic's James Bennet, Scott Havens, Bob Cohn and Justin Smith. Photo courtesy of Richard A. Bloom. With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry... How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] Sunday, December 18, 2011 4:44 PM Lauren Drell When savvy consumers are in the market for something -- a new pair of kicks, a sweet DSLR camera, hair pomade, a toaster -- they turn to the web, knowing there's a wealth of knowledge and information to be had. But where on the vast Interwebs do... Apple Uses Santa to Soft-Sell Siri [VIDEO] Sunday, December 18, 2011 3:51 PM Charlie White Apple's new iPhone spot does an unusual thing for an advertisement: It doesn't mention the iPhone at all. In fact, it's a commercial for the iPhone 4S's digital assistant, Siri, but notice the word "Siri" isn't mentioned, either. Poor Santa -- he... A Guide to SEO Salaries By Market [INFOGRAPHIC] Sunday, December 18, 2011 1:13 PM Lauren Hockenson Sometimes finding your dream job is like an Easter egg hunt: It's not only how you look for jobs, but also where you look for them. It seems like common sense, but in order to hedge your bets and ultimately nab a high-profile gig, it's all about... Is a Need to Please Hurting Your Business? Sunday, December 18, 2011 12:07 PM Nellie Akalp This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. When it comes to business, there's a thin line between "people... The 10 Craziest Kickstarter Projects of 2011 Sunday, December 18, 2011 10:07 AM Christine Erickson Kickstarter's prominent crowdfunding platform has made it possible for just about anyone to raise money and awareness about his project. We've seen a multitude of success stories -- whether it's a cool wristwatch, a great story or an entire web...		TOP STORIES TODAY Inside The Atlantic: How One Magazine Got Profitable by Going 'Digital First' How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] Apple Uses Santa to Soft-Sell Siri [VIDEO] A Guide to SEO Salaries By Market [INFOGRAPHIC] Is a Need to Please Hurting Your Business? TOP TOPICS Social Media 56,623 followers Facebook 68,818 followers Business 28,249 followers Mobile 3,878 followers Marketing 6,841 followers Google 43,112 followers Apps And Software 502 followers World 294 followers Gadgets 6,566 followers Entertainment 2,560 followers
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