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Mashable
Sunday, January 08, 2012
TRENDING STORIES IN BUSINESS & MARKETING
4 Execs Out in Sprint Reorganization [REPORT]
Eventbrite Nearly Doubled Ticket Sales in 2011
Shelby.TV Comes Closer to TV By Turning Your iPhone Into a Remote
ALL STORIES IN BUSINESS & MARKETING

46 New Digital Media Resources You May Have Missed
Saturday, January 07, 2012 3:44 PMChristine Erickson

Get ready, because it's time for another weekly serving of features.

This week, we got ready for CES. Not making the trip out to Vegas? Don't worry, we'll keep you covered here. In the political sphere, social media is playing a different role than we've seen before in the presidential campaign, and we're keeping up with the digital trends. It's still the beginning of the new year, so we have a few more tech and social media predictions for you too.

Enjoy your weekend, relax and catch up on all of our social media resources here.

Editor's Picks

7 Social Media Predictions for 2012

YouTube in the living room, celebs investing in startups and mobile security threats are among the social media trends that will shape 2012.

CES 2012: What to Expect

Is this the end of CES? That's one question we'll be trying to answer as we walk the acres-long CES 2012 trade show floor.

10 Things You Can Fit Into Your 63,206-Character Facebook Status

We measured 10 pieces of text to determine whether they made Facebook's 63,206-character cut.

5 Best Practices for Digital Marketers in 2012

In 2012, the expanding digital industry is destined to affect marketing. Try our five resolutions for marketing success.

How to Get the Most Out of Google Analytics

Google Analytics is a powerful, free tool for measuring your website's traffic and engagement. Here's an overview of the core features and the metrics you should be paying close attention to.

Social Media

5 Fitness Brands Kicking Butt on Social Media

Trying to get fit in the new year? Check out these five fitness brands -- they're all over social media, and their inspiring content on social channels will make you want to break a sweat.

Positive Facebook Updates Get More Likes, Negative Get More Comments/a>

While positive updates receive more likes, negative updates receive more comments.

5 Predictions for Social Media Law in 2012

As more of our social and commercial interactions move into the online social space, we can expect this trend to continue -- with new law being made in the process.

How the Internet Saved Buddy Roemer's Presidential Campaign

Buddy Roemer, GOP presidential hopeful, is using the Internet in creative ways to gain new supporters.

11 Sports Writers You Need to Follow on Twitter

Here's a look at sports journalism's most successful reporters on Twitter and how they became social media stars.

Facebook Timeline Customization: 5 Tools for Killer Cover Photos

Have you personalized your new Facebook Timeline? Here are five tools that make it easy and fun.

Top 2012 Social Media Resolutions: Share Less, With Fewer People

Did 2011 mark the high point of oversharing? That seems to be the lesson of studies examining New Year's resolutions by social media users.

Have 2 Minutes? Check Out Who Has Access to Your Social Media Accounts

Israeli entrepreneur Avi Charkham compiled direct links to permissions pages for eight different social networks into MyPermissions.org.

The Iowa Caucus, as Told by Twitter

Follow Mashable to see how politicians, journalists and citizens are tweeting about the Iowa caucus and giving people unprecedented access.

The Year in Mashable: What It's Like Inside a Fast Growing Media Company, And What to Expect in 2012

Here's a sneak peek into 2011 from inside Mashable -- and some dates for your calendar in 2012.

For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook.

Business & Marketing

Why College Is Still Relevant in the Age of Free Information

Given the debate around the value of a college degree, it's important tease out the exact benefits that you'd get from a college experience.

4 Online Secrets for Getting Amazing Flight Deals

The cheapest time to travel each year is during January and February. Mashable offers more tips for getting the best flight deals.

How to Design an Ecommerce Site to Maximize Sales

When designing your ecommerce website, keep these three basic principles in mind to streamline your customer's online shopping experience.

What Does PayPal President Scott Thompson's Departure Mean for eBay?

PayPal president Scott Thompson's departure to Yahoo comes at a sensitive time for eBay.

10 Easy Customer Engagement Ideas for Small Business

How can you create a customer experience that sets you apart from the competition and keeps customers coming back? We asked 10 entrepreneurs.

The Pros and Cons of Android Fragmentation

Building an Android app may mean developing for multiple devices, app stores and screen sizes. This might be good news or bad news for developers, depending on how you look at it.

6 Turnkey Tools for Content Distribution

These five solutions can help publishers build an audience with the push of a button.

6 Tips For Building a High Quality Blog Following

It's easy to get excited when the occasional "viral" post brings in a spike of traffic. But often that traffic melts away as quickly as it arrived.

6 Steps for Protecting Corporate Reputation in the Social Media Age

While social media is great for marketing, it can also become a firestorm of angry customers. Here are some ways to protect your brand.

What Job Seekers Need to Know in Today's Digital Market

Think you have a pulse on what works in the digital job market? Check your strategy with these helpful tips.

For more business news and resources, you can follow Mashable's business channel on Twitter and become a fan on Facebook.

Tech & Mobile

10 Ways to Refresh Your Digital Life for the New Year

The New Year offers a fresh start. It's a fantastic time to reset your goals, aims and ambitions. It's also a great opportunity to refresh your digital life.

5 Augmented Reality Apps for Reporters Abroad

With the latest generation of augmented reality apps, you can use your smartphone camera to get more information and translations of text on objects, including signs and menus, on the go.

Everything You Need to Know About CES/a>

In anticipation of the 2012 Consumer Electronics Show in Las Vegas, we've got a handy infographic packed with interesting stats about the yearly Geek-a-Palooza.

Why Tablet Publishing Is Poised to Revolutionize Higher Education

Higher education can benefit enormously by rapidly adopting tablet devices and interactive digital publications.

5 Predictions for Online Data in 2012

In the spirit of the new year, check out these five online data predictions for 2012 -- and discover which of last year's didn't pan out.

Mashable's Digital Predictions for 2012

What's in store for this year in tech, social media, gaming and more? Check out Mashable's predictions here.

How to Access the Best New Features in Google Analytics

You may want to take advantage of all the new goodies in Google Analytics, but finding them in the dashboards can be confusing. Here's a breakdown of the new navigation.

A Brief History of Kodak, American Tech Icon

With the sad news that the company is now struggling to stay afloat, we thought it would be interesting to take a look at the consumer history of Kodak.

How Attaching Smartphones to Microscopes Could Change Global Health

Skylight attaches any camera-phone to any microscope, making it possible to transmit diagnostic images to doctors elsewhere.

5 Things Yahoo's New CEO Must Do Now

New Yahoo CEO Scott Thompson has his work cut out for him. Here are five things he can do to turn around the brand.

10 Ways to Trade Your Old Electronics for Cash

Looking to make a buck for your old gadgets? Here are ten tech retailers that can help you out.

14 Essential Stops to Make on Your Tour of CES 2012

CES 2012 is less than a week away, and we've got an interactive map full of hot tips for those planning to attend.

How to Mitigate Risk During Software Development

These eight tips can help your company cover its legal bases when contracting a software developer, and vice versa.

4 Innovative Solar Tech Projects From Around the World

Check out clever implementations of solar energy in the Netherlands, Finland, London and Serbia.

Keep it Real: 8 Services to Make Your New Year's Resolutions Stick

Making resolutions is easy; keeping them is the hard part. These apps and websites can offer help -- if you're willing to pay the price.

6 Apps That Block Online Distractions So You Can Get Work Done

Some software programs promise to make you more productive and happier by limiting your Internet use. Here are a handful of good options.

4 Big Moves Google Should Make in 2012

Google had a big 2011, with CEO Larry Page leading the company with new focus. Here's what 2012 may have in store for the Web's No. 1 brand.

Reddit's Guide to Fitness Dishes Out Diet and Exercise Tips/a>

If you've made any New Year's resolutions to get fit in 2012, this detailed infographic from health startup Greatist may come in handy.

Top 10 Tech This Week/a>

Strap yourselves in once again, space cadets, because it's time for liftoff: It's the Top 10 Tech This Week.

8 Simple Digital Tools for Scanning Documents

Small businesses and startups need quick, mobile solutions for scanning, storing, organizing and sharing important documents. We've found eight that do the job.

30 Best Google Doodles of 2011

Google Doodles have come a long way from the first artwork. Here are 30 of last year's favorites.

For more tech news and resources, you can follow Mashable's tech channel on Twitter and become a fan on Facebook.



3 New Tools for Promoting Your Interests
Saturday, January 07, 2012 2:31 PMVeena Bissram

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Each weekend, Mashable selects startups we think are building interesting, unique or niche products.

This week we focused on three companies creating new ways to promote your interests.

SeeJoeRock is a network for musicians and music industry professionals to connect. StereoPill is a web app that creates music playlists, and Juxtapost is a free online posterboard that lets you share photos of your favorite things.

SeeJoeRock: A Musician's Free Community

Quick Pitch: SeeJoeRock is a free community for musicians.

Genius Idea: Bridges the gap between unsigned musicians and professionals in the music industry.

Mashable's Take: Described at the "eHarmony for musicians," SeeJoeRock is a network for unsigned musicians and music industry professionals to connect. Unlike most music sites, SeeJoeRock focuses on the "unknown" or "unsigned" musicians, providing a place for them to be seen, heard and discovered.

Whether you're an emerging artist looking for help to produce your first CD, or a professional searching for up-and-coming musicians to perform at a local venue, SeeJoeRock is the network that will help you find the resources you need.

Unsigned, independent musicians and bands can create their own profiles and include bios, genre, talents, levels of experience and instruments played. They can also upload MP3s of recorded songs, music videos, photos and links to their websites and social networks.

This information lets music professionals such as labels, talents, agents and promoters search for and find the musicians they need by genre, style or location.

Likewise, professionals in the music industry can create their own profiles and list their contact information, biography, shows, the services they offer and the type of musicians they target.

Each month, SeeJoeRock features a new artist/band and professional on its site. The header is replaced with photos and logos of the band or professional, and their profiles and a music video are displayed on the home page.

Launched in 2009, SeeJoeRock targets paid advertisers targeting musicians. The company also offers the option to produce CDs, in collaboration with a partner company, for new artists.

SeeJoeRock currently has nearly 5,000 registered users.

StereoPill: Web Application That Creates Music Playlists

Quick Pitch: StereoPill creates event playlists crowdsourced by your audience.

Genius Idea: Lets event attendees create a dynamic, detailed music playlist so DJs can host better events.

Mashable's Take: While DJing at hundreds of events including weddings, parties and corporate functions, Ari Rosenfield found a serious disconnect between the music his clients requested him to play and the music guests wanted to listen or dance to. So in 2011, Rosenfield developed the solution to this disconnect -- StereoPill.

StereoPill is a web application that lets party guests create a playlist by voting for the songs they want to hear. The site then ranks the votes on a live voting page, which can be set to private, and allows guests to comment on and discuss the songs that will be played.

The built-in song previews let guests listen to and know specifically which songs they are voting for.

StereoPill is designed to give event planners and professional DJ's insight into their guests' musical preferences before hosting a live event. Personalized playlists will allow DJ's to host better events because they gain a better understanding of the genre and style of the music the guests prefer.

"As a professional DJ, I still rely on my years of experience and extensive knowledge of music," says Rosenfield. "But StereoPill has an invaluable tool in connecting with my clients and their guests and getting powerful insight."

Playlists cost $15 after your first event, which is free. Discounts are given to high-volume customers.

Juxtapost: All Your Favorite Things, Side by Side

Quick Pitch: Juxtapost is a free "social vision board" sharing site.

Genius Idea: Organizes photos of all your favorite things, side by side, onto your own postboard.

Mashable's Take: How many times have you searched the web, found something you love, and then lost it? If this happens more than occasionally, Juxtapost will make sure you don't lose any of your favorite things again.

Juxtapost creates a "social vision board" by providing tools for its members to bookmark photos they find while browsing the web. The simple-to-use application connects users with a robust community that is also sharing their discoveries.

Using Juxtapost is easy - just sign up instantly via your Facebook account and add the "Juxtapost It!" bookmark to your browser. Then, simply click the bookmark while on any website to save your favorite images to your postboard and share with your friends or on Facebook.

Users can organize their collection by color using the automatic color index or export their posted data to an Excel spreadsheet.

Although the idea behind Juxtapost is similar to online pinboard Pinterest, Juxtapost claims to be different for several reasons:While Pinterest is designed for public sharing, Juxtapost gives users the option to make their postboards private.

Juxtapost automatically attempts to fill in a description of the photos users post to save them the hassle of writing their own descriptions.

The site has an instant preview feature so a user won't lose his or her place on a postboard.

Juxtapost was launched in December and is self-funded. Based on the products its members are interested in, Juxtapost recommends a single service to a member for low-percentage referral fees.

Image courtesy of Flickr, JPott

Series Supported by Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.



 
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