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| Frequency Makes Any Website a Video Channel | | Monday, January 09, 2012 10:34 PM | Sarah Kessler |
|  The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Frequency Quick Pitch: Frequency compiles websites' video content into television-like channels. Genius Idea: Using both social feeds and any website's video content to create a better web viewing experience. With more than 3 billion videos viewed every day, YouTube still only accounts for about 44% of videos viewed globally, according to comScore. Other video upload sites such as Vimeo, news outlets and other websites account for the rest. Frequency, unlike most web video players, doesn't ignore this video content outside of YouTube. It creates video channels from sites that use their own players, putting all of the site's videos in one spot. LIke VHX and Shelby.tv, Frequency also compiles videos from social feeds so that you can, for instance, see all the video channels that your Facebook friends have posted -- even if those videos are deep within an article rather than a standalone video. The startup launched its first iPad app, which lets users flip through these channels easily, on Monday. About 1,000 channel options come with the app, including Facebook, Twitter, Reddit, Discovery Networks, WSJ Business, Forbes and The Onion. You can follow as many channels as you want. A thumbnail for each of your channels appears on the top of both web and iPad versions for easy access. Multiple channels can be combined to create one feed, and playback is non-stop. Frequency's interface is slick, and creating video channels from sites like Discovery Networks and The Wall Street Journal is a better deal than cable. But what really makes the company stand out from the increasingly crowded video space are its promising partnerships. Video platform Brightcove, which powers video for tens of thousands of sites, is adding an option to its product that lets customers publish video directly to Frequency. Since Frequency maintains all of its channels' ads and player functionality, it's hoping content creators will be eager to include and control their content on the platform. Samsung has also agreed to pre-load a Frequency app on all of its new Smart TVs this year. Frequency CEO Blair Harrison says that means at least 7 million people will meet the video platform when they flip on their new TVs -- giving Frequency quite a head start when it comes to user acquisition. Image courtesy of iStock, Maica Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today. |
| The Top Brands on Pinterest | | Monday, January 09, 2012 6:48 PM | Todd Wasserman |
|  On Pinterest? Follow Mashable to check out our favorite infographics, tech news, internet memes and digital culture! There's a hot new social networking property and, as usual, some brands have already colonized it. As we embrace the new year, Pinterest has emerged as the answer to the question "What's new in social media?" The visual bookmarking platform has been around since 2008, but seems to have caught fire over the last few months. A December report by Experian Hitwise pegged the site's total number of visits for the week ending Dec. 17 at 11 million, which was almost 40 times the amount in the comparable period six months before. For those unfamiliar with the site, Pinterest is a social network built on recommendations. Members "pin" things to the site they like, usually photos. Like Instagram or Tumblr, the entrée for brands doesn't seem immediately obvious, but, as the list below illustrates, there are opportunities. At Mashable's request, Pinterest has identified the following brands that it believes are following the site's "best practices, which include: Pinning from various sources rather than one specific site. Repinning from within the site to engage with others - repinning is one of the most social activities on Pinterest and it's how any user really builds his/her network of followers. Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic. What do you think of this list? Do you follow any other brands on Pinterest? Sound off in the comments. |
| Circle Up: How Brands Are Using Google+ | | Monday, January 09, 2012 6:09 PM | Lauren Hockenson |
|  The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. Google+ Brand pages may have debuted just a few months ago, but many companies have already flocked to the social media platform to reach out to new fans. And it's not just the big companies that are adopting brand pages: Google+ Group Product Manager Christian Oestlien says small businesses are also jumping on the Google+ band wagon. "We have obviously a lot of involvement in the local space," Oestlien says. "We're seeing a lot of small businesses get on Google+ and use that to directly engage with their audiences." But Google+ isn't like all other social media websites. Unlike broadcast-heavy mediums such as Facebook and Twitter, Google+ activity thrives on quality rather than quantity. Valuable content sharing with in-depth comment threads is what users are actively looking for, which can pose a challenge to companies accustomed to churning out quick posts for the other social media platforms. "For example, if you're a finance-oriented media company, make sure you're posting stuff that's interesting and relevant in that category and that you're engaging with your audience," Oestlien advises. Thinking of starting your own brand page? The best way to learn how to manage a brand page is to find those leading by example. Check out these three tips culled from companies who are kicking butt on Google+ engagement, and below in the gallery, check out 10 subset of Google+ all-stars in a variety of industries. What's your favorite Google+ brand page and why? Let us know in the comments. 1. Putting a Face on the Company Unlike other social media networks, Google+ has a comments system that is integral to social interactions. This gives brands the opportunity to transcend an outward image and connect users with the people who make the company run. Oestlien explains that brands that opt to be more personally involved on Google+ reap the benefits. "The ability to move beyond a post and understand that there are really people behind these pages really deepens the experience and lends itself to a loyal, more engaged audience," Oestlien explains. One of the easiest ways to connect with users on Google+ is to utilize the platform's gang-busting feature, Hangouts. Brands have been using Hangouts to personally connect up to 10 users with a face in the company. Oestlien explains that he's seen successful Hangouts on everything from computer companies connecting users with their tech support and department stores allowing fashion bloggers to give users style advice. Hangouts are also about to expand to even more people. "We evolved the product Hangouts On-Air, which is now being tested with a handful of pages and big users on Google+," says Oestlien. "What we saw is that there's a huge latent demand to participate in Hangouts, even from the perspective of streaming and watching what's going on." Utilizing Hangouts gives users a personal experience with a brand, one that is bound to foster loyalty and increase brand appeal. 2. Broadcasting Novel and Different Content Brands cannot engage if they don't have content, but be careful what you post. Oestlien says a major no-no on Google+ is double-dipping content on the platform and another social media website. "I think a lot of Google+ users look to see if the brands are actually engaged in the platform itself or just reposting what they've shared elsewhere," Oestlien explains. Instead, Google+ users see success in producing interesting and novel content that is both relevant to the brand and infectiously shareable. Non-profit LGBT rights group NOH8 uses its Google+ brand page to not only share video and images that remain in line with the organization's core message, but also showcases the visually arresting photos of regular people participating in photo shoots for NOH8 all across the country. NOH8 co-founder Adam Bouska says that sharing these photos on Google+ allows the group to connect with a whole new audience, and to engage them in the cause. "As a smaller non-profit with limited funds, being able to promote our message through social media photos and updates has allowed us to effectively transmit our message worldwide," says Bouska Producing content that is not only interesting, but meaningful, is absolutely key to a successful brand page. 3. Engaging Power Users Google+ brand pages don't just provide a way to share content; such close engagement with an audience means that a company or brand can tailor the message to their fans in any number of ways. Oestlien explains that brands are able to segment their content and engage with influencers in the social media space to produce maximum effects. "A lot of people already talk about getting a lot of referral traffic from Google+ than other potential properties out there, primarily because I think they're able to hit the right audience and do it in a really relevant way," Oestlien says. One of the best ways to engage these influencers is to use Circles and segment major brand-influencers in order to provide even more tailored material to those who matter. Oestlien says that when brands provide specifically meaningful content to a group of core fans, they are not only cutting down the white noise that can happen with most broadcast-based strategies, but also encouraging those users to engage and reshare the brand's content to their own circles. He adds that enabling feedback is an absolute must. "Most people who really see high engagement levels are those that enable resharing, the ones that enable commenting and focus on using products like Ripples to see which users are highly engaged with their content and tailor more content to appeal to Influencers that can help drive even more participation." Engaging with the right people in a smart and efficient way leads to more meaningful connections in the long run, and in turn, stronger voices that advocate for the brand. Here are 10 brands that do it well. Series supported by HubSpot
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. |
| 13 Tips for Increasing Your Company's Google Rank | | Monday, January 09, 2012 5:33 PM | Scott Gerber |
|  Scott Gerber is the founder of the Young Entrepreneur Council, a nonprofit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment. The YEC provides young entrepreneurs with access to tools, mentorship, and resources that support each stage of a business's development and growth. It goes without saying that entrepreneurs know the importance of search engine optimization, and how to boost their Google search rankings. Right? Or is SEO a foreign language that you haven't quite mastered? Google rank is critical to a business's success in this digital age. Savvy entrepreneurs know that search engine optimization is a necessary part of the marketing toolkit -- and it doesn't have to be difficult. Instead of letting your Google rank get you down, apply these tips and techniques from a group of successful, young entrepreneurs in order to boost your company's SEO results. 1. Create Evergreen Content You'll want your content to take the top slots for your name and various keywords and phrases, so you'll want to have high-quality, authoritative content. The best way to make sure your content is seen this way to is create content that is forever useful, not trendy and disposable. Create content that people will be reading 10 years from now, and you'll be getting linkbacks for a decade. - Colin Wright, Exile Lifestyle. 2. Audit Your Online Profiles Take a few minutes to login to each of your company's online profiles. Is the biography up to date? More importantly, is your website's URL listed somewhere? The incoming links from these profiles may not weigh too much in Google's mysterious algorithm, but you'll be surprised what it can do if you have more than a handful of accounts online. - Logan Lenz, Endagon. 3. Think Like Your Customer Types Think about what your ideal clients and customers might be typing into Google, and then find out if your hunch is right by looking keywords up in Google's free Keyword Tool. Keep in mind that 25% of keywords have never been typed in before, but you'll want to aim for popular keywords with low competition if you can. Then write content around these keywords and learn to optimize. - Nathalie Lussier, Nathalie Lussier Media. 4. Hire an Expert I suggest hiring a search engine optimization company or freelance specialist to develop an effective strategy to improve your rankings. The Google Panda updates has made the SEO space even more challenging to produce results, so I suggest outsourcing this task to the professionals. Look for individuals or companies with proven track records, and monitor their bi-weekly reports closely. - Anthony Saladino, Kitchen Cabinet Kings. 5. Guest Post Start guest posting on tons of relevant blogs. Blogs love fresh content, and for you it's a great way to build links, which will boost your rankings on Google. - Ben Lang, MySchoolHelp. 6. Content is King and Links are Queen Yes, creating good content is very important to make your business rank higher in Google. But links are even more important. Google loves links, especially those from other relevant, authority websites. Join any and all industry associations, guest blog with a link back to your website, and submit your site to any relevant directories to grow your backlink profile and your searches. - Warren Jolly, Affiliate Media Inc.. 7. Bust Out the Camera Video is such a huge thing now for business owners. Not only does it give your company personality, but it can also be spread across networks while linking back to your site. Create great videos filled with information people can share and then repeat. Now videos can be distributed across multiple platforms from one single platform, causing Google to love you. - Ashley Bodi, Business Beware. 8. Colleges and Universities The biggest SEO secret is that when .edu sites link to your website it gives you a higher Google ranking. Contact college and universities and find a reason for them to link to your site by running a special internship opportunity, for example. - Nick Friedman, College Hunks Hauling Junk. 9. Update Your Site Frequently The more often you update your site, the more important Google thinks it is. If you can publish content to your blog every day, Google will start to recognize you as a great source of information for whatever your keywords are. With every blog post, you have another chance at ranking for new search terms, so each article increases the odds of your site being found. - Matt Wilson, Under30CEO.com. 10. Use the Right Keywords Two effective ways of increasing your SEO rank are tagging articles and keyword analysis. You want to make sure your headlines are descriptive. You should also choose keywords that people are going to look for -- so imagine yourself as a searcher. - Lauren Perkins, Lauren Perkins. 11. Move Away From Flash Many small businesses, especially restaurants and bars, use Flash for their sites because it's easy to launch, looks good and is fairly cheap. While the sites might look decent, they rank really poorly in Google (without doing some tricks). Change your Flash-based site to Wordpress or another platform, and you'll rocket up the search engine rankings. - Nathan Lustig, Entrustet. 12. Have You Taken Advantage of Local Search? Are you a local business? Have you claimed your listing on Google, Yahoo! and Bing? If not, stop reading this article now and go claim your business listings immediately! I've seen a huge jump in traffic for businesses by simply claiming and filling out all the fields on these local profiles. The future of search is personalized local results, and these valuable profiles are often overlooked. - Andrew Saladino, Just Bath Vanities. 13. Know Exactly What Words People Use to Search The biggest mistake people make in trying to rank high in Google is having no clue what people are actually typing into search engines to find you. An easy way to find this out is to go to the Google homepage and slowly start typing in your phrases. You'll notice Google suggested searches come up. Use those exact phrases in your titles. That's what people want, so give it to them. - Trevor Mauch, Automize, LLC. Image courtesy of iStockphoto, hillaryfox |
| Apples to Apple: The Goofiest Infographic You'll Ever See? | | Monday, January 09, 2012 5:22 PM | Zoe Fox |
|  Apple the company may be one of the largest on the planet, with more cash on hand than the U.S. government. But have you ever wondered about how it compares to the fruit of the same name? Of course you have. This MBA Online infographic raises the all-important question: how does the lunch box-staple fruit stack up against the Cupertino tech giant? Which industry makes more stuff, and which makes more money? While annual sales of the fruit beat out annual production of Mac and iOS technology in sheer weight (71 million vs. 138,000 tons), Apple's sales just edge ahead of the fruit ($32 billion vs. $30 billion). Some interesting similarities: China produces 100% of electronic Apples and 44% of the fruit, a significant bite of the global crop. People on the U.S.'s West Coast are the biggest consumers of both; they eat 30% of the country's apples. In the Bay Area, one in three people own an Apple device. Peruse through more comparisons below. Can you draw any more points that connect the technology and the fruit? We'd love to read your goofy additions in the comments. Thumbnail image courtesy of iStockphoto, xxmmxx |
| 10 Companies That Hit the Bullseye With Online Contests | | Monday, January 09, 2012 12:15 PM | Scott Gerber |
|  Scott Gerber is the founder of the Young Entrepreneur Council, a nonprofit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment. The YEC provides young entrepreneurs with access to tools, mentorship, and resources that support each stage of a business's development and growth. Online contests and sweepstakes can be great for business. Besides creating a fun customer experience, consider the lure of increased publicity, the spike in traffic to your website, and all those shoutouts on Facebook and Twitter. But for every online contest success story, you'll also encounter a story of doom. The angry emails, phone calls, tweets and Yelp reviews. The sharp drop in traffic following a so-so spike, the total lack of interest and participation. And worst of all, loss of money or reputation. SEE ALSO: How to Successfully Run a Social Media Contest The key to a successful online contest is planning -- you can't wing it and expect to succeed just because you're giving something away. Freebies come a dime a dozen. You know what doesn't? Online contests that generate lasting sales. I asked 10 successful entrepreneurs to share contests that caught their eyes in 2011, and why they thought these contests presented genuine business wins. 1. Citizen Eco-Drive Citizen Eco-Drive were sponsors for the 2011 U.S. Open, and during the competition they ran contests on both Facebook and Twitter offering one lucky person each day a free watch. To win, people had to simply follow, retweet or answer trivia questions. This campaign proved to be successful due to the ease of entering, a great prize, and the brand benefited from all the increased fan engagement. - Anthony Saladino, Kitchen Cabinet Kings. 2. Magnum Heir Contest Recently I was involved in a social media activation project with Magnum and Ogilvy. During this contest, they put out a call for the next Magnum Heir and encouraged people to first submit a video and then forego a voting period. The prize package alone was to die for and following the new 'heir' for the next year, via social media, will keep the brand recognition alive and well. Loved it! - Erin Blaskie, BSETC . 3. Bing's Use of User Generated Content to Drive WOM Bing launched a Jingle contest which required users to upload a video of their 'Bing Jingle' for a chance to win a monetary prize. They promoted it across all of their social media outlets. The end result was increased viral engagement and substantial word-of-mouth marketing. A byproduct of the viral component was increased 'air play' on major blogs, which drove organic content development. - Erica Nicole, YFS Magazine: Young, Fabulous & Self Employed. 4. Viral Content is the Golden Egg Some of the most successful online contests have content that is entertaining to users that don't necessarily care for the brand they are about. A theme song for a brand, or even a viral video can be entertaining to listen, watch, and most importantly, share. FreeCreditScore.com band contest is a great example of success. - Ilya Pozin, Ciplex. 5. Find the Dodge Journey To me a good online contest incorporates offline elements. The recent 'Find the Dodge Journey' competition was brilliant. It was like a real-life scavenger hunt with the prize being a free car. Dodge weaved together effective television ads with an awesome YouTube challenge to create the ultimate adventure. Yikes, now I sound like I work for Dodge! - John Meyer, 9 Clouds. 6. Oscar Mayer Good Mood Mission One of my first jobs with Weber Shandwick was working with Oscar Mayer on their 2010 campaign, the Good Mood Mission. For every 'good mood' shared on their website, in combination with other tactics (hello Wienermobile), a pound of food was donated to Feeding America. Social happiness sharing? Feeding the hungry? So simple. They reached their goal within six months of the program launch. - Sydney Owen, 3Ring Media. 7. Great Contests Get Emotional Lifestyle entrepreneur Marie Forleo recently ran a successful online contest for her 'Rich, Happy & Hot Live' event. She had contestants record heartfelt videos about their current challenges and dreams for their business. This provided Forleo with excellent in-depth data on her market, and the emotional content made the videos prime for sharing. In the end she received over 250 entries. - Laura Roeder, LKR. 8. Visa's Ideas Happen! I worked on an amazing two-year campaign with Visa a few years back that encouraged young people to come up with great ideas and share them with the world. In return, 12 winners were given $25,000, and we were hired to put on an incredible weekend workshop to arm them with tons of tips, resources and connections to make their ideas come to life and rock. Campaign was huge with billions of impressions! - Jennifer Kushell, Young & Successful Media. 9. Basecamp Tell A Friend Basecamp recently held a 'Tell A Friend' contest, offering a discount to new users who signed up through their friends. This worked well because most business owners who use Basecamp are friends with other business owners who would also benefit from using the software. This gave potential users a chance to try the software at a great price! - Nathalie Lussier, Nathalie Lussier Media. 10. Carnival Cruise Lines Didja Ever Carnival Cruise Lines launched a wildly successful social media campaign this year, asking people to create a 'Didja Ever' list. This was to get people to dream big about the things that they wanted to fulfill in their lives from travel to experiences. It was extremely successful and helped them to cross over the 1 million mark in terms of Facebook Likes. - Greg Rollett, The ProductPros. Image courtesy of Flickr, Thomas Hawk |
| 13 Essential Resources for Socially Responsible Companies | | Monday, January 09, 2012 10:05 AM | Lauren Drell |
|  In our recent Commerce With a Conscience Series, supported by 11 Innovative Crowdfunding Platforms for Social Good Two heads are better than one. And the theory of crowdsourcing holds that a crowd of heads are even better. If you're looking for ideas, tapping the wisdom of a crowd can provide faster, better solutions from a diverse group, which can strengthen your project and create more stakeholders. Here are 11 platforms through which you can enjoy the insights of a crowd. 2. 9 Sites That Measure Companies' Social Responsibility CSR is important for many consumers -- you want to know where to go to find information on a corporations history of social good -- and so, it should also be important to business owners, too. Here are nine sites that offer great information on CSR -- some of the websites crowdsource opinions and facts, while others use their own set of metrics to gauge social good. And there's the Global Reporting Index, which formalized and made mainstream the notion of disclosing a company's environmental, social and governance performance. Mashable also spoke with Martin Smith, founder of JustMeans and StartingBloc, about these nine sites, as well as a few other resources that can help consumers make smart purchasing decisions. 3. 5 Foundations Supporting Social Good Entrepreneurship We've all participated in food drives and charitable events, but these acts of social good happen offline. In today's digital age, there are social good foundations that work to enact change online. It's good news for social entrepreneurs who want to create ambitious ventures to further societal goals -- they don't have to go at it alone and can even score some funding from established organizations. Here's a rundown of five foundations, such as the Schwab Foundation, the Skoll Foundation and Ashoka, that are helping these enterprising innovators achieve social change. 4. The 7 Deadly Sins of Social Good -- And How to Avoid Them Yes, it's great to go green and recycle, but all too often, businesses "go green" more for the publicity than with the intention to change the world -- or they get caught supporting an organization that isn't legitimate. Yes, there's a part of social good that's bad, but it's easy to avoid the trap and make sure your business is doing social good the right way. From greenwashing to slacktivism to charity fatigue and more, we outline ways to make sure your own social good project avoids these sins. 5. 5 Ways Tech Companies Are Committing to Sustainability Sustainability -- the practice of considering of the earth's long-term well-being -- has become a major buzzword. And the concept is quite popular -- a study by MIT and Boston Consulting Group found that 70% of corporations intended to invest more time or attention from management in sustainability in 2011. And tech companies, which are hubs of innovation, are in a perfect position to make a difference. Here are five ways they're planning to do so, such as partnering with certain causes, increasing a product's life cycle and developing green products. 6. 6 Philanthropic Innovations From the Most Unexpected Sources Innovation doesn't come just from well endowed tech companies. Some of history's greatest inventions -- penicillin and microwaves, for example -- were serendipitous discoveries. Others, such as personal computers, were the result of decades of toiling and testing. And today, we're seeing innovations pop up in the unlikeliest of places, like cooking grease and used soda bottles. Check out how these and other social innovation projects could revolutionize the way those in the developing world go about their daily lives. 7. 3 Ways To Keep Cause Marketing Authentic You can't just slap a charity sticker on a product and call it a day. More than 90% of consumers are prepared to boycott a company for an inauthentic cause marketing campaign, and more than half already are boycotting for this very reason. When it comes to cause marketing, you can't just talk the talk -- you have to walk the walk (and remember, there are those CSR sites mentioned above to keep you in check!). Mashable spoke with Mitch Baranowski, co-founder of B Corp-certified marketing company BBMG, and Brooke Golden, director of Luna Brand Team at Luna Bar, to find out three tips for keeping your business' cause marketing campaign authentic. 8. 16 Sustainable Gifts for the Eco-Minded Techie Holidays and birthdays call for presents, and if you're looking to be an environmental hero, you can not only scrap the wrapping paper and extraneous bows, but you can also purchase a green gift for the environmentally conscious guys and gals in your life. There are plenty of green and sustainable tools for the digital lifestyle, like circuit-board jewelry and a cardboard computer, that your eco-friendly friends will appreciate. We found 16 great gifts for your consideration. 9. 5 Steps for Starting and Funding a Social Good Enterprise Each year, non-profits raise $300 billion, 13% of which is donated online. And yet, fundraising is one of the most challenging aspects of launching a non-profit. But with a savvy social media strategy, a passionate and innovative team, a business-inspired financial model and long nights with a laptop, your fundraising efforts -- and your enterprise -- can really take off. Adam Braun, founder of the education non-profit Pencils of Promise, outlines how to start and fund a social enterprise, sharing tips of how his own project raised money to build 40 schools (and counting). 10. 4 Young Social Good Entrepreneurs to Watch In recent years, we've seen a heavy emphasis on entrepreneurship as a way to stimulate the economy, create jobs and innovate. Today, there's a slew of young entrepreneurs who run their businesses with the principles of social good. Mashable found four young businesspeople who are making a difference -- and making the world a better place -- with their innovative approach to entrepreneurship. 11. B Corporations: Do They Really Indicate Good Companies? At the grocery store, you look for USDA and FDA seals. When you walk into a snazzy new building, you might notice a LEED sign by the door. When you swing by a cafe for your morning java, you probably see Fair Trade certified coffee on the shelves. Well, in the world of social good and business, there's an analog: the B Corp, or Benefit Corporations. Certified B Corps need to prove that they are practicing what they preach. The nonprofit B Lab certifies these companies based on a scorecard that assesses its impact on the community, its employees, its consumers and the environment. So while a company can claim that it's charitable and sustainable, a B Corp can prove it. Here's a more in-depth look at B Corps, how they work and how you can get your business certified. 12. What It Takes to Be a Successful Social Good Entrepreneur Social entrepreneurship is the act of recognizing a social problem and creating a solution using entrepreneurial principles. Business entrepreneurs seek profits; social entrepreneurs seek social or environmental change. Here are some tips for becoming a social entrepreneur, from Harrison Miller of philanthropic daily deal site Recoup and Jeff Miller of car-sharing site Wheelz. Even if your business doesn't have a social good bent, you can still benefit from these tips. 13. 4 Big Trends for the Future of Sustainable Tech "Sustainability" and "green tech" may sound like overused buzzwords, but there's a world of awesome technologies emerging in the field of sustainable tech. From hybrid cars to sharing models to microliving and gamification, here are four ways the future of tech can help to save the planet. Image courtesy of iStockphoto, studiovision, jaminwell, IvelinRadkov, oonal |
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