Sunday, 15 January 2012

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Sunday, January 15, 2012
TRENDING STORIES IN BUSINESS & MARKETING
Career of the Future: Data Scientist [INFOGRAPHIC]
How Google's Social Search Shift Will Impact Your Brand's SEO
How to Plan Your Social Integration Strategy
ALL STORIES IN BUSINESS & MARKETING

Mentos Game Lets You Punch Spider from a Recent Ad
Saturday, January 14, 2012 3:45 PMTodd Wasserman

The Mentos candy brand continues to forge its own odd path through social media marketing with its latest launch, an iOS game called Spider Swiper.

The free game, which went live on Saturday, is based on a year-old ad from BBH London that featured a guy who tries to kill a spider to appease his screaming girlfriend only to be flipped by the tiny arachnid.

A rep for the Martin Agency, the ad shop behind that and this latest effort, says the ad prompted a lot of requests by fans who wanted to duel with the spider in the ad. (Go figure.) To promote the game, the ad has been tagged with a plug to download Spider Swiper.

The game, developed by Graeme Devine, lead developer for Halo and Age of Empires 3, lets players fight through six classes of the mini beasts. Action in the game is created by swiping, which lets you activate an on-screen fist aimed at the spider's head.

Like other candy brands, notably Skittles, Mentos has found that a Dada-esque creative approach that makes no mention of product attributes has struck a chord with the young target audience. Mentos's recent social media efforts along those lines include the introduction of Dragee, an accident-prone holy man, and a customized Facebook app designed to help "boring" and "vain" friends.



The Job Search and Confidentiality [INFOGRAPHIC]
Saturday, January 14, 2012 2:01 PMLauren Drell

We know that social media is a huge part of the modern job search. But being active on social media also can prevent you from searching stealthily. Coworkers and bosses can see who you've recently followed on Twitter (handles of job boards could tip them off), Facebook friends can see your new friends in the ticker (what if they're recruiters?!) and misapplied settings on your Google+ circles could blow your cover. So yes, in addition to the difficulty of trying to find a job in this economy, the very tools that could prove most useful could also majorly backfire. In fact, according to a study last October by Wakefield Research and commissioned by TheLadders, 76% of survey respondents say "it's impossible to maintain your privacy when searching for a job online."

It's no surprise that confidentiality is an ever-more important aspect of the job search -- 88% of people say privacy and confidentiality are important when they're cruising for a new career. Here are some tips for staying stealth:

Do your job search off the clock and out of the office

Use your personal email address

Keep all job hunt files and correspondence on your personal computer

Double-check privacy settings on job boards -- you don't want your current company's HR director to see your listing!

Use job search apps on your smartphone

Keep your LinkedIn profile up to date -- LinkedIn is a great tool for business networking, so your presence on the site doesn't mean you're looking for a new job. However, pay attention to the privacy settings.

Don't tweet or update your Facebook status with information about your job hunt

Use caution applying to jobs at rival companies or within a niche industry -- you can describe your company instead of referring to it by name, and you can also remove your name form your resume and replace it with "Confidential Candidate"

Still paranoid? You're not alone. The infographic below highlights some statistics about confidentiality during the job search. Take a look and then check out our job board -- but check your privacy settings before you apply!

Social Media Job Listings

Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we've selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting!

SEO Coordinator at Anchor Wave Internet Solutions in Tucson, Arizona

Digital Marketing Team at Obama for America in Chicago

Product Manager at MTV Networks in New York

Infographic courtesy of TheLadders



 
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