Friday, 24 February 2012

How to Fix Microsoft With Marketing

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Friday, February 24, 2012
TRENDING STORIES IN BUSINESS & MARKETING
Get Ready to Grab a Free Song From This Oscar Ad, via Shazam
Gorillaz in the Midst: Converse Offers Exclusive Free Download of New Song
Today's Top Stories: Privacy Bill of Rights, LG L-Style Smartphones
ALL STORIES IN BUSINESS & MARKETING

How to Fix Microsoft With Marketing
Thursday, February 23, 2012 8:27 PMAlex Goldfayn
Microsoft's stock price today is approximately half of what it was in late 1999. While there are many reasons for the company's stock slip, two problems stand out: mindset and marketing. The latter is caused by the former. In Microsoft's...



KickStumbler, a StumbleUpon for Kickstarter, Will Steal Your Day
Thursday, February 23, 2012 4:19 PMSarah Kessler
At some point, Kickstarter became more than just a way to fund art, music and other creative endeavors. It became entertaining content in itself. A new website called KickStumbler plays up the entertainment value of Kickstarter projects by...



Hey Pinterest, This Fancy Startup Actually Lets Us Buy Stuff
Thursday, February 23, 2012 2:33 PMSarah Kessler
A familiar-looking site called Fancy has beaten Pinterest to the punch -- by monetizing its user-curated collection of images. Fancy, which lets users organize images from around the web into "lists," announced Thursday that it would begin...



Get Ready to Grab a Free Song From This Oscar Ad, via Shazam
Thursday, February 23, 2012 1:09 PMTodd Wasserman
Viewers of this weekend's Academy Awards telecast may want to have their smatphones handy when a Tide ad comes on. If you have the Shazam app, you can download a free song from that ad. The tune, "Pop Goes the World," is a remake of a Men Without...



What Marketers Can Learn From Whole Foods' Organic Approach to Pinterest
Thursday, February 23, 2012 12:31 PMLauren Drell
The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social, and design for mid-to-enterprise level brands. Learn how to track your social media conversions with our new...



Microsoft Takes on iPhone, Android with 'Windows Phone Challenge' [VIDEO]
Thursday, February 23, 2012 11:42 AMTodd Wasserman
A new campaign from Microsoft repeats what many reviewers have noted about Windows Phone: It's comparable or better than its iPhone and Android-based competitors. The effort, which rolled out on Thursday morning via Windows Phone's Facebook Page,...



What to Do When Your Social Media Strategy Is Successful [VIDEO]
Thursday, February 23, 2012 11:33 AMMashable Video
There are many guides out there that teach businesses how to tactically use social media, but few that discuss how to adapt all your departments to its uprooting effects. That's what Amber Naslund says, and why she co-wrote The Now Revolution...



Foxconn and Apple Respond to ABC Report
Thursday, February 23, 2012 10:33 AMStan Schroeder
Although it didn't unearth any atrocities in the factories of Foxconn - the Chinese company that manufactures goods for several electronic giants, including Apple - ABC's recent report did raise a lot of questions about the conditions there. The...



Gorillaz in the Midst: Converse Offers Exclusive Free Download of New Song
Thursday, February 23, 2012 10:22 AMTodd Wasserman
Converse, long acknowledged for fighting above of its weight class in social media, offered another treat for fans on Thursday: A free, exclusive download of a new tune by Gorillaz. The song, "DoYaThing," is a collaboration between Gorillaz...



Today's Top Stories: Privacy Bill of Rights, LG L-Style Smartphones
Thursday, February 23, 2012 8:37 AMStan Schroeder
Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. President Obama Unveils Privacy...



 
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