| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Press Page Generator Hopes to Solve Startups' Media Problems | |  | The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Totem Quick Pitch: Totem -- a press...
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| Brand or Celeb? Social Media Shows Who Super Bowl Ads Helped Most | | Monday, February 06, 2012 9:34 PM | Sam Laird |
|  | Social media analytics provided to Mashable show which endorsers -- and endorsees -- won biggest on Super Bowl Sunday. Getting a celebrity to shill products during the game's valuable advertising time can do wonders to imprint a brand in consumer...
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| How Digital Tools Help Companies Offer Better Health Care | | Monday, February 06, 2012 9:10 PM | Kevin Wildenhaus |
|  | Health risk assessment (HRA) is continually evolving to meet the ever-changing demands of the health care industry. It began humbly as a simple data collection tool, but evolved to become a predictor of an individual's health perceptions,...
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| Facebook Is Bringing Ads to Mobile Apps [REPORT] | | Monday, February 06, 2012 8:04 PM | Zoe Fox |
|  | Users of Facebook's apps -- for Android, iPad and iPhone -- may begin seeing ads as soon as early March, as the company looks to gain an addition revenue source before it goes public. Sources close to the matter say Facebook has already discussed...
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| How to Fix Best Buy | | Monday, February 06, 2012 4:45 PM | Alex Goldfayn |
|  | Some people insist that Best Buy is dying a slow death. Meanwhile, its CEO, Brian Dunn, maintains that 80% of consumer electronics sales still come from brick-and-mortar stores. But in its most recent earnings statement (for the three months...
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| Amazon to Open Retail Store [RUMOR] | | Monday, February 06, 2012 1:04 PM | Peter Pachal |
|  | In what may be a sign that 2012 really is the year of the apocalypse, revered online retailer Amazon is rumored to be opening a brick-and-mortar retail store. The site Good Ereader reports that sources "close to the situation" say Amazon will...
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| Honda's 'Bueller' Super Bowl Ad Got the Most Buzz [REPORT] | | Monday, February 06, 2012 10:56 AM | Todd Wasserman |
|  | Ferris Bueller took the day. Honda's CR-V ad featuring Bueller star Matthew Broderick taking a day off (above) was the most-buzzed Super Bowl ad, according to Zeta Interactive. Honda's ad received 91% positive buzz, narrowly beating out M&M's...
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| 3 Shoe Brands Kicking Butt With Social Media | | Monday, February 06, 2012 10:43 AM | Lauren Indvik |
|  | The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. Shoes are big business online. Just...
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| Why Didn't Apple Advertise During the Super Bowl? | | Monday, February 06, 2012 10:25 AM | Lance Ulanoff |
|  | During the third quarter of the 1984 Super Bowl, viewers witnessed one of the most memorable commercials ever, "1984." Twenty-eight years later, Apple ignored the most widely watched television event of the year and is instead mocked by one...
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