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| 10 Social Media Tips for Bloggers | | Friday, February 17, 2012 11:19 PM | Liz Borod Wright |
|  Liz Borod Wright, a freelance writer based in New York City, runs the popular travel blog, Travelogged. She is also a social media consultant and an adjunct for social media at Columbia Journalism School's continuing education program. When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks. Twitter, Facebook, StumbleUpon and now Pinterest provide the savvy blogger with plenty of opportunities to attract new readers and engage with regulars, but it can be overwhelming if you're new to social media or if you only use it for fun. Here are 10 tips to help bloggers navigate the increasingly complex world of social media -- while still making time to write content. 1. Display your social media icons prominently toward the top of your website. Make it as simple as possible for your blog readers to connect with you on various social media platforms. They shouldn't have to hunt around to find your Twitter handle, but should be able to click on a button and be taken right to your profile. Bonus points if your social media icons reflect the overall design or feel of your blog. 2. Every blog should have its own Facebook Page. Even with Facebook's new subscription feature, there's still merit to giving your blog its own space on Facebook. It's nice to be able to post a link every time you publish something new, and not have to worry about annoying your friends. Plus, readers who don't your name but know the name of your blog can search for it on Facebook. Show your fans some love on your blog by using the Facebook social plugin, which makes it easy to convert readers to fans. 3. Generate traffic with StumbleUpon. This "recommendation engine" serves as an alternate browser where users click through pages that their SU friends and SU itself have recommended. You can submit your own blog posts into the system, but it works best if you also share them with your SU friends and accept their shares back. Like most social platforms, you need to have a strong following to get good results. While people are still trying to figure out what makes SU content go viral, many bloggers have seen terrific, albeit fleeting, traffic spikes through the service. 4. Import your RSS feed onto your LinkedIn profile using its Blog Link application. As long as your blog somewhat pertains to your professional goals, you should be showcasing it on LinkedIn. List it as one of your three websites in your profile, where it will be labeled "Blog." However, by using the Blog Link application, your most recent posts will display right on your profile. 5. Pinterest is the hot new frontier for bloggers. Pinterest is the cool new kid, and all of the bloggers are scrambling to establish a presence there. Pin your best photos onto themed boards with links to a relevant blog post. Blogs with strong visual content, like fashion, food, design, crafts and travel, are a natural fit. Infographics will also do quite well. Don't forget to add a Pinterest plugin (like the Pinterest "Pin It" Button for WordPress users) to make it easy for your readers to share your content on their Pinterest boards. 6. Use link shorteners even when you don't have to. Twitter will now shorten your link for you, and the length of your link doesn't matter on Facebook and Google+. But by using a link shortener like bit.ly, you will gain access to metrics, so you'll know how many people clicked and at what time. With this essential data, you can experiment with different ways to tease your content and different times to post it. 7. Use your blog name as your username whenever possible. Promote your personal brand by consistently using your blog's name for your Twitter handle, StumbleUpon name, Pinterest name and so on. Then, people don't have to wonder about your blog's name -- it's right there. Also, people will remember you easily across platforms, which is key as you develop up your online community. 8. Join blogger groups on Facebook. There are some very active groups on Facebook that are terrific resources for any blogging issues you encounter. Look for groups like "Travel Bloggers" or "Global Bloggers Network." WordPress geeks have "Advanced WordPress" and Central Florida residents have "Central Florida Bloggers." Not only are blogger groups good for problem-solving, but it's well-known that bloggers like to read other blogs. Do some searching and find a bloggers group that's suited to you, or start your own! 9. Be generous with other bloggers. Promote other bloggers' content, and hopefully they'll return the favor. You can't simply blast your own content anyway -- you need some variety in every social media stream. So why not check out what your fellow bloggers are posting and give them a retweet, a share or a repin whenever you can. And don't forget to reciprocate and share content from bloggers who share yours. 10. Be on social media -- even when it's not driving traffic. It can be frustrating when you feel that you're doing everything right (posting good content on the appropriate platforms in the best way possible) and you're still not getting many clicks. But console yourself by thinking about all of the links that you see throughout the day that you don't click on. Just spending time on social media platforms is great way to forge relationships, keep up on industry news and find inspiration for that next blog post. Images courtesy of iStockphoto, ardaguldogan. |
| TGIF! How Are You Using Tech This Weekend? | | Friday, February 17, 2012 10:33 PM | Stephanie Haberman |
|  Happy Friday, Mashable community! And for readers in the United States -- happy three-day weekend! Huzzah! For people whose work is based online, many view long weekends as a time to unplug and take time to be with family and friends outside the social space. Others work on personal projects, or use social media more casually than they normally do. Other simply keep on as they were. For those whose careers aren't focused online, many ramp up their social and online presences during the weekend when they don't have to deal with work restrictions against social media. How are you planning on using technology this three day weekend? We're using Tout to try to find out in a brand new way. Re-tout us with your plans or show us what you're doing by sending us a short video clip. Don't have Tout yet? Check it out here, or tell us about your plans in the comment section below. |
| Pinterest Porn: Are Breasts and Butts Offensive or Art? [POLL] | | Friday, February 17, 2012 4:12 PM | Brian Anthony Hernandez |
|  Sandwiched between Pins of clothes and crafts on Pinterest are pictures of breasts and butts. Every so often, a Pinterest Pin shows scantily clad or even naked men and women -- sometimes in pornographic positions. Some users view the images on the 2-year-old social scrapbooking site as art, while others are offended to the point of wanting to quit using the service. "I have seen pictures today that will make me get off of Pinterest -- very provocitive pictures of undressed ladies," user Debbie Shownes told Mashable. "If this is the thing you are going to allow, then off I go. I enjoy the how-tos and foods but not enough to put up with that." Pinterest Boards such as user Leslie Graham's "Hott!" display several erotic images of naked people simulating or seemingly performing sexual acts, for example. Less graphic Boards such as De'Quan Williams' "Beautiful Men" and Kafeja's "Tattoo" also focus on human anatomy and don't leave much to the imagination. "We rely on users to report content by using the Report button available next to each Pin," Pinterest community manager Enid Hwang told Mashable. "The majority of Pins are flagged correctly and community-policing is effective for us. We also have internal tools we're iterating on to make reviewal more efficient." Have you stumbled upon any Pins or Boards filled with nudity? Let us know where you stand on this topic by voting in the poll and sounding off in the comments below. Have You Witnessed Nudity on Pinterest? BONUS: Eye Candy on Pinterest We can't publish nudity on Mashable, but we can share other Pins attracting eyeballs. Enjoy. Thumbnail image courtesy of iStockphoto, aluxum |
| 3D Printer Brings Internet Memes Into the Real World [PICS] | | Friday, February 17, 2012 2:23 PM | Lauren Drell |
|  Calling all nerds! Pop quiz: What's better than a meme? A meme produced by a 3D printer (duh). This week I stopped by Shapeways HQ in New York to learn about the company and the 3D printing technology. The staff there was showing off some of the fun little things they've produced, and a 3D printout of Nyan Cat struck our fancy. I returned to the Mashable office, Nyan Cat in hand, and shared it with fellow web dorks. We had but one thought: What if there were more 3D memes? Luckily, the Shapeways folks and their army of designers are a step ahead, and they've already got memes aplenty for sale in their marketplace. Take a gander at the images above and LOL at the beauty of web humor in three dimensions. Brandon Smith contributed to this post. |
| Web App Analyzes Tweets in Real Time for a Record of Historic Events | | Friday, February 17, 2012 1:59 PM | Joann Pan |
|  If you've tweeted a lot about the Occupy movement, the Syrian Protests or the Egyptian Revolution, Twitris may have considered what you said and recorded it. Dr. Amit P. Sheth, director of the Kno.e.sis Center in Dayton, Ohio, developed the idea for Twitter research when he was monitoring what was happening in India as the Mumbai terrorist attacks unfolded in 2008. Sheth and students at Wright State University built Twitris, a web app that analyzes what's being said on social media about natural disasters as they happen, current events and ongoing national news like the 2012 election. In addition to providing general sentiments, Twitris also pulls news articles, Wikipedia articles and other Internet data to help readers better understand a particular event. Related popular topics, hashtags, users and multimedia content -- images and video -- are collected on an interface that acts like a time capsule. Older events are archived, but searches for popular users, hashtags, places and sentiment analysis are available for further research or curiosity. SEE ALSO: New Chrome Plugin Gives Instant Sentiment Analysis for Twitter Search Terms About 46.5 million tweets from 4.7 million Twitter users have been processed. From the Occupy Wall Street events, about 4.1 million tweets were collected, so far. To get the most accurate sentiments report, the team also incorporated slang and online urban dictionaries to hone in on Twitter sarcasm. "For media, it providesexcellent opportunity to summarizeevent, as well as monitor the evolution of the event from multiple dimensions," Sheth said. Twitris has analyzed 40 events including the Iran Election in 2009, Haiti Earthquake in 2010 and Occupy Wall Street starting at the end of 2011. While the media gives an overarching account of events, said the Twitris development team, Twitris provides a deeper picture by summarizing social media data and by collecting news and multimedia. For now, the team decides which events to follow. All tweets are collected automatically by the system by scanning Twitter's streaming API, according to Dr. Sheth. In the future, the team hopes to make a system with more search options. Election 2012 coverage on Twitris will debut in the next few weeks. Are you curious to see what the world is saying about a particular event? Will you use Twitris? Tell us in the comments. Image courtesy of Flickr, Palinopsia_Films |
| Gnip Authorized to Sell Access to Historical Tweets [VIDEO] | | Friday, February 17, 2012 12:56 PM | Kate Freeman |
|  Twitter is about the here-and-now, but data aggregator Gnip thinks users might be interested in the past, too. Gnip announced on Tuesday it will be the first company to offer a 30-day history of tweets. Want to see who searched for a particular topic two weeks ago? Or, what topic was trending a month ago? Now, Gnip will offer that service -- for a fee. Gnip COO Chris Moody told AllThingsD that it's difficult to estimate the cost of historical tweets because the service will be offered with existing products. Gnip can provide up to 30 days of tweets (currently, you can only search as far back as one week ago). The "bread-and-butter" of their business is social media monitoring companies, Moody said. Reaching a month back in Twitter could help these companies better pin-point campaigns, target pitches and get a general sense of what the Twitterverse is buzzing about. "In fact, Gnip works with 8 of 9 of the top social media monitoring companies," he said. "These companies work with big brands to understand what is being said about them in social media." Gnip is seeing a growing number of companies in the financial community utilizing social media data. It works with about a dozen large hedge funds who use Twitter data for sentiment analysis and research on individual stocks. Gnip is also serving clients in business intelligence, government and ad tech, Moody said. Twitter opened-up its "firehose" --- a full data feed of all public tweets -- to seven start-ups in 2010. This data gleamed from the firehose is made possible by Twitter's Streaming API. Gnip, based in Colorado, provides social media data. Gnip was the first company authorized to resell Twitter's data in 2010. Gnip is working with the Library of Congress to add historical tweets. "Obviously, this is a new method of archiving for them and they're still working on the technical challenges of making that data available," Moody said. Facebook's Timeline also allows users to get a better glimpse of past happenings and conversations. How do you think businesses will benefit from accessing 30 days of Twitter data? Tell us in the comments. Image courtesy of iStockphoto, RomanOkopny |
| How YouTube Fights Copyright Infringement | | Friday, February 17, 2012 12:16 PM | Christina Warren |
|  The Future of Search Series is supported by SES New York, the leading search, social and display conference. From March 19 to 23, get five days of education, inspiration and conversations with marketing experts from the digital space. Register with MASH20 to save 20%. One of the biggest issues that video-sharing sites such as YouTube face is dealing with issues surrounding copyright infringement. Even though YouTube users are instructed to only upload content that belongs to them and that they have the right to use, copyrighted content is still uploaded thousands of times a day. Under the Digital Millennium Copyright Act (DMCA), YouTube isn't responsible for the copyright violations of its users, provided the company removes that content when notified by the rights holders. Still, thanks to a barrage of lawsuits targeted at the service (including Viacom's $1 billion lawsuit against YouTube), the company has had to turn to technology to figure out ways to help deal with copyright issues, notifications and takedown requests. To help counter these lawsuits and better work with rights holders, YouTube created its own content detection system known as Content ID. Content ID Overview Content ID is a system that allows rights holders to identify content that is comprised partially or entirely of their content. YouTube started building Content ID in 2007 after it decided that video and audio fingerprinting technology could help the company in its various legal battles. The problem was that existing systems weren't good enough for YouTube's uses. This video gives an overview of the content ID system. To use Content ID, rights holders submit copies of content or ID files that are then run against user uploads. Copyright holders can assign various policies to their content in the event of a match. The policy options are: Block -- This means that if a content match is found, the video will not be viewable. Track -- The video can stay online, but the content owner will be able to track how many views it receives and from where. Monetize -- Rights holders can choose to serve ads on the content and they will receive revenue from those ads. Policy options are available on a regional basis, which allows rights holders to block content in some regions, while keeping them accessible in others. YouTube users can find out about any copyright notices or Content ID matches by visiting the "Copyright Notices" section of the video manager. Does it Work? So how accurate is the system? According to a 2009 study of YouTube's audio fingerprinting technology, it's quite robust. While Content ID doesn't work in all cases (though we should stress that is has been improved upon over the last three years), it is quite adept at identifying content from various reference files. Likewise, with its video fingerprinting technology, YouTube tends to identify and assign policies to lots of content very quickly. In December 2010, YouTube announced that more than 100 million videos had been claimed under Content ID and that more than 4 million reference files existed to identify content. Moreover, YouTube and rights holders are making big money off of Content ID. According to The New Yorker, more than a third of YouTube's revenue comes from Content ID. This represents the best case scenario for rights holders, users and service providers because it allows content to stay online, while rights holders still generate revenue. Educating Users Content ID is a big part of YouTube's content identification strategy, but it isn't the only way the company works to protect rights holders. YouTube has created what it calls "Copyright School" as a way to inform users of the rules regarding copyrighted content and YouTube. The program also works as a way for users who have had multiple copyright violations (or "strikes") against their account to remove those strikes and stay in good standing with the service. Users who are repeatedly found in violation of YouTube's content policies will be banned from the site, and their videos will be disabled/deleted. What About Fair Use? An automated system is a great way for a large service like YouTube to deal with copyright issues en masse. Still, some policy experts criticize the service for not having a way to account for what falls under the fair use doctrine. Rules regarding fair use (or ways to use copyrighted content legally, without having to obtain written permission) vary based on the type of content, the purpose of content and the location of the user. In the case Lenz v. Universal (where a mother sued Universal Music Group for forcing YouTube to take down a video of her baby dancing to a Prince song), courts ordered that rights holders had to consider fair use before issuing a takedown notice. Still, the law regarding what is and what is not considered fair use is a very murky area, especially when it comes to user-generated content on sites such as YouTube. Some policy experts have criticized YouTube for not crafting Content ID in a way that looks out for fair usage claims. The Electronic Frontier Foundation (EFF) has put together its own guide for users who find their content removed or disputed on YouTube. Series supported by SES New York
The Future of Search Series is supported by SES New York Conference and Expo, connecting the digital dots between search, social and commerce. The SES New York Conference and Expo takes a critical look at the latest developments to help marketers traverse the quickly developing landscape, with a special focus on the latest digital marketing trends and the latest technology launches from Google, Facebook, LinkedIn and more. Register with MASH20 and Save 20%. Join the discussion #SESConf. |
| 20 Colleges Where Internet Memes Are All the Rage | | Friday, February 17, 2012 11:38 AM | Brian Anthony Hernandez |
|  Like campus gossip, memes are spreading throughout social channels -- particularly on Facebook -- at an unusually rapid pace this month. Students across the U.S. have created several dozen Facebook pages in February just for people to post memes tailored for their specific schools. In the gallery above, you'll see some of the best memes from 20 of those pages, including the cleverly titled Texas A&Memes and the most-liked page, UTexas Memes. While memes are nothing new on most campuses, the widespread use of them to represent an individual campus's culture has undeniably heated up, and simultaneously at that. At Northwestern University in Illinois, for example, student journalists at independent online publication North by Northwestern have noticed the acceleration of meme creation in 2012. "People feel plugged in to this production of laughs based off school culture," the website's Life & Style assistant editor Gabe Bergado told Mashable. "I first noticed memes related to Northwestern culture on my News Feed this year. Random friends would make their own, but it wasn't until the NU Memes Facebook page was launched did a mass production of Northwestern-connected memes begin." His editor in chief Nolan Feeney notes that memes don't necessarily have to rip on the school community. "They're also about identifying and recognizing what's unique to us as a student body," says Feeney, whose meme-friendly publication has used them in headlines and even wrote a news story in memes. "I think memes wouldn't have struck such a chord with students if they didn't shed light on what the shared experience is." SEE ALSO: 29 Meme-Inspired Movie Posters | Best Memes of 2011 | Meme Marriage Proposal The NU Memes Facebook page cropped up after a popular bar among students lost its liquor license at the hands of the city. Feeney says people created memes of the mayor to express students' disapproval. "New events and scandals will probably be what helps create ideas for memes" says Bergado. "I think the jokes are evergreen, but the craze will probably die down soon. We might see an insurgence during finals week, though." Did your school make it into our gallery? If not, share a link to your school's Facebook page in the comments below. If so, did we pick your page's best meme? Share your favorite memes in the comments, too! Your submissions could be used in a follow-up story highlighting more Facebook pages. |
| Beyond Burberry: How London Fashion Week Is Ramping Up Digital | | Friday, February 17, 2012 11:14 AM | Rachel Arthur |
|  Burberry might be the hot ticket when it comes to pioneering digital initiatives during London Fashion Week, but that doesn't mean a wealth of other British brands aren't giving it a go as well. Participating fashion and media brands are once again focusing on reaching mass consumer audiences throughout the week. More shows than ever before -- 46 in sum -- are being live-streamed from Feb. 17 to 21 via the British Fashion Council. Consumers can watch both online or, if in town, on the outdoor LED screen at LFW headquarters at Somerset House. Highlights will also be displayed on screens in the London Underground, which will include commentary from Twitter and behind-the-scenes shots from a dedicated backstage photographer. Similar content will also be available through the Aurasma app, first launched for the spring/summer collections in September. This initiative enables anyone to access to additional video content simply by scanning either the LFW logo or the cover of the LFW Daily newspaper. The aim of all these efforts, says the Council, is to enable access for everyone from anywhere. Vogue's digital billboard will bring highlights from London Fashion Week to Westfield Mall. Vogue is aiding the charge with an out-of-home experience of its own. The British edition of the title is taking its authoritative editorial to a giant digital screen at Westfield London shopping mall for the week, as shown in the video above. The screen will feature four one-minute highlight reels on rotation from all the previous day's shows, alongside real-time commentary from the @BritishVogue Twitter handle and behind-the-scenes footage. Topshop is bringing some of London Fashion Week to mobile with an upgraded app that allows users to live-stream fashion shows directly to their mobile phones from the Topshop show space. Those on offer will include Mary Katrantzou (whose collection for Topshop launches Friday), Peter Pilotto, Meadham Kirchhoff, Louise Gray, Michael Van Der Ham and Topshop Unique. QR codes in the store's Oxford Circus flagship windows and in its 'zine 214 mag will activate the livestream. The codes will also provide access to other content, including makeup tutorials, backstage videos and a new film by Nick Knight starring model Karlie Kloss. You'll also be able to find Fashion Week coverage on emerging platforms like Pinterest, where Dazed magazine will be posting favorite trends from the week, as well as Instagram (see Dazed's and Burberry's accounts in particular.) Greater Opportunities for Online Engagement Grazia is releasing a week-long series of documentary shorts as editors put together the spring issue. Consumers won't just have greater opportunities to watch London Fashion Week; they'll also be able to engage more directly with the people behind the shows. Throughout the week, the official @LondonFashionWk Twitter account will host live chats with industry greats, including designers Anya Hindmarch and Alice Temperley, as well as GQ editor Dylan Jones, by using the #AskLFW hashtag. Grazia magazine is going several steps further, providing readers and online fans with full behind-the-scenes access to its editorial process on YouTube. Cameras from content agency Gravity Road are following editors 24 hours per day to put together the series of week-long videos, dubbed "Grazia's Fashion Issue... Live!" Editors are also inviting readers to get involved, calling for them to send in their comments and vote on what makes it into the publication, including the cover shot. The issue will hit newsstands on Tuesday, Feb. 21 and will be accompanied by a 30-minute version of the documentary. If there's anyone giving consumers real control over how the fashion industry operates, however, it's Harrods. Following a similar initiative from U.S. retailer Bergdorf Goodman last season, the luxury department store is putting the buying decision into the hands of its Facebook fans next week, when it will post every look from the Burberry show on its Page. The images that get the most Likes on Facebook will be incorporated into the store's buy for the season, in a test to see whether Facebook can help brands determine a collection's bestseller items. Making It Fun Elsewhere, the focus is on using technology to provide consumers with thematic but entertaining content. In a bid to promote itself in the UK market, French beauty brand Bourjois has turned to gamification. Working with immersive designers SlingShot, the company is launching a game called Spot the Belle, which is based on a treasure hunt concept. Users are tasked with finding the GPS-tracked Bourjois Belle out on the streets of Shoreditch in London's East End. They'll be able to see her location on Facebook every day. Then, between the hours of 12 p.m. and 2 p.m. GMT, fans can take the quest into the real world by using a live map on their mobile phones. Once they do, they'll be directed to the Bourjois Boutique to claim free products. Meanwhile, department store Selfridges is launching its new Women's Designer Galleries in time for fashion week. Alongside eight new designer boutiques and a floor full of edgier young designers, this space includes a focus on in-store technology, with the unveiling of a next-generation fitting room. Here, a central spot featuring three mirrors, allows shoppers to capture an image or short video of themselves. They can then compare different outfits by playing them back simultaneously and sharing them with friends for feedback. The space also includes a digital art gallery that features the work of British artist Daniel Brown, who is known for his interactive installations. As you can see, there's a great many things happening with digital this London Fashion Week. From video billboards to mobile apps and in-store experiences, brands and retailers are using digital to draw consumer audiences into what is essentially a trade event. What remains to be seen is the route Burberry takes on Monday. Image courtesy of the London Fashion Week |
| Jermaine Dupri Wants to Be the Next Big Social Media Mogul | | Friday, February 17, 2012 11:03 AM | Samantha Murphy |
| 
Atlanta-based hip-hop mogul Jermaine Dupri is passionate about technology. He checks his BlackBerry and iPhone incessantly, pops in his Bose earbuds every chance he gets and is addicted to the popular video game NBA 2K12. But Dupri -- the Grammy-award songwriter, rapper and producer known for collaborating with artists from Jay-Z to Mariah Carey and for previously dating Janet Jackson for more than eight years -- calls social media his biggest tech love. Although he has nearly 400,000 followers on Twitter, he sought a deeper need to connect with fans and launched his own social network last year called Global 14. The platform, which now consists of more than 30,000 members, gives people with common interests -- from art and fashion to hip-hop and R&B -- a place to discuss projects and passions in over 1,100 groups. Dupri appeared earlier this at the Social Media Week keynote panel in New York City to discuss how he built that community online with Global 14. "I look at Global 14 members as my personal friends," Dupri told Mashable. "I'm not trying to take on Facebook or Mark Zuckerberg. I just created an environment where I can interact with my community and give people a place to chat about their passions. I have big plans for the site." The word "global' in Global 14 refers to Dupri's diverse tastes and aspirations to grow his community worldwide, while 14 refers to the letters in his name -- "J" is the 10th letter in the alphabet and "D" is the fourth. Dupri described Facebook as a reunion site for friends, while he believes Twitter is a stream-of-consciousness site for updates and news. Instead, he wanted to create a place where like-minded people could talk about their favorite interests. started as a blog, where I posted pictures of cars, fashion, girls, art -- all the things that I liked," Dupri said. "A group of people started following the site and a direct dialogue began between me and the consumer." The site evolved into what Dupri calls "one big 'Like' button," where people can comment and inspire others. One of the most unique aspects of the site is its music publishing section called G Jamz. "I found a gap in the Internet social media world for music publishing -- most kids don't believe that someone like me could listen to their music," Dupri said. "I found one of my signed artists through YouTube and it took me two months to haveconservation with her because she didn't believe it was actually me calling at first." "YouTube doesn't have a person that calls up its members to help them get started in music," Dupri added. "I started a contest designed for independent artists to help them get signed. My background is music and I owe it to music and to my fans to get involved." Dupri traveled to 14 cities in 14 days to promote his social network last year, encouraging people from the site to get together and meet each other in real life. Most recently, Dupri turned to digital marketing agency iCrossing to help boost the site's search marketing and branding strategy. Under iCrossing's guidance, Global 14 recently joined Google+ and is gearing up to create original video content that addresses topics such as the future of social media and how to be a killer creative executive. "I heard Steve Jobs speak about putting his personal touch into the computer and that helped me understand why I love his products," Dupri said. "You could feel that someone with such passion had gone over the products so many times before they came out. I make music not to make money, but because it's in me. Things always work when I put my heart into it, and more brands need to do the same thing." |
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