VW's Sequel to 'The Force' Super Bowl Ad Features Dog, Vader [VIDEO]

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Wednesday, February 01, 2012
TRENDING STORIES IN VIDEO How Social Media Keeps Leaders Honest [VIDEO] How an Innovative Startup Turned Retail On Its Head [VIDEO] Why Hulu's CEO Wants More Original Content ALL STORIES IN VIDEO VW's Sequel to 'The Force' Super Bowl Ad Features Dog, Vader [VIDEO] 6:01:43 AM Todd Wasserman A chubby dog gets in shape to chase a Beetle in Volkswagen's long-awaited sequel to its "The Force" Super Bowl ad from last year. And don't worry, there's a shout out to Star Wars as well. Mark Hunter, CCO of Deutsch LA, which created "The Force"... YouTube CEO: The Future of Content Is Niche Channels Tuesday, January 31, 2012 8:06 PM Lauren Indvik The way consumers access and consume media is changing rapidly, YouTube head Salar Kamangar believes, and YouTube is evolving to accommodate it. "We're entering the third wave of media," Kamangar said during an on-stage interview with... Vevo Made $150 Million Last Year Tuesday, January 31, 2012 7:50 PM Lauren Indvik Vevo generated $150 million in revenue last year, President and CEO Rio D. Caraeff revealed at AllThingsD's media conference on Tuesday. The two-year-old music video platform, a joint venture between Sony Music Entertainment, Universal Music... Martha Stewart Considering Web-Only TV Show Tuesday, January 31, 2012 4:30 PM Lauren Indvik Martha Stewart is looking into producing web-only video programming, the TV personality and business magnate suggested on stage at AllThingsD's media conference Tuesday. Stewart's company, Martha Stewart Living Omnimedia, is looking for new... 4 Inspiring Examples of Digital Storytelling Tuesday, January 31, 2012 3:38 PM Layla Revis In 2011, Sundance Film Festival created The New Frontier Story Lab, an initiative created to foster the development of a new style of media production. As media began to depart from traditional, linear films intended for a passive audience, the... How an Innovative Startup Turned Retail On Its Head [VIDEO] Tuesday, January 31, 2012 2:53 PM Mashable Video While Harvard Business School grads Katia Beauchamp and Hayley Barna were looking for a business idea, they noticed that the beauty product industry was seriously behind the times on the online retail side. They discovered that some of the... Viacom CEO: Our Strength Is Not Technology Tuesday, January 31, 2012 2:16 PM Lauren Indvik "We know what we do well," Philippe Dauman, president and CEO of Viacom, said on stage at AllThingsD's Dive Into Media conference in Laguna Nigel, Calif., Tuesday morning. "We create content in many forms and work across multiple screens. We work... Self-Guided Bullet Strikes Target a Mile Away [VIDEO] Tuesday, January 31, 2012 1:29 PM Alissa Skelton A breakthrough in precision bullet technology for small caliber firearms will make striking a target an easier task. Two researchers at Sandia's National Laboratories created a self-guided dart-like bullet able to strike a target more than a mile... How Social Media Keeps Leaders Honest [VIDEO] Tuesday, January 31, 2012 1:16 PM Chelsea Stark Mashable founder and CEO Pete Cashmore sat down with David Jones of Havas to talk about the new responsibilities of today's leaders to respond to social media, as part of Mashable and Scribd's Documented@Davos series. Jones talks about what he... Why Hulu's CEO Wants More Original Content Tuesday, January 31, 2012 1:00 PM Lauren Indvik Just how important is original and exclusive content to Hulu? That was the question AllThingsD's Peter Kafka posed to Hulu CEO Jason Kilar on stage at AllThingsD's media conference in Laguna Nigel, Calif., Tuesday morning. The company, a joint...		TOP STORIES TODAY YouTube CEO: The Future of Content Is Niche Channels Vevo Made $150 Million Last Year 4 Inspiring Examples of Digital Storytelling Martha Stewart Considering Web-Only TV Show Self-Guided Bullet Strikes Target a Mile Away [VIDEO] TOP TOPICS Trending 3,882 followers Social Media 60,426 followers Business 30,436 followers Twitter 48,423 followers US 585 followers Apps And Software 620 followers Entertainment 2,779 followers Media 2,474 followers Mobile 4,211 followers US & World 267 followers
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