| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Why Context Is King in the Future of Digital Marketing | | Thursday, February 02, 2012 11:45 PM | Jonathan Gardner |
|  | An avalanche of devices, platforms, channels, and information is crushing consumers as they go about their daily lives. I'm crying "uncle" too, wishing a corporate entity (Apple?) would take the firehose of content and channel it into a...
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| Facebook IPO Sends Tech Stocks Surging | | Thursday, February 02, 2012 11:21 PM | Zoe Fox |
|  | Facebook filing for IPO Wednesday did good for more than just the social network. Companies associated -- even tangentially -- saw their stocks soar in trading Thursday. As the largest Internet IPO to date, Facebook's plan to raise $5 billion...
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| Old Spice's Terry Crews Crashes a Bounce Ad [VIDEO] | | Thursday, February 02, 2012 10:33 PM | Todd Wasserman |
|  | In the latest evolution of Old Spice's "what will they do next?" social media ad campaign, spokesman Terry Crews literally crashes an ad for Bounce. The brand chose Crews, a former NFL player perhaps best known as Julius, the father on Chris...
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| Facebook IPO: How Will the Social Network Be Affected? [POLL] | | Thursday, February 02, 2012 9:38 PM | Todd Olmstead |
|  | Facebook's $5 billion IPO filing yesterday took the social media world by storm, but if you woke up today and logged into the social network, you probably noticed nothing's changed -- yet. Yes, Facebook Timeline is in the process of rolling out...
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| Social Media Has Turned Super Bowl XLVI Teams' Marketing Upside Down | | Thursday, February 02, 2012 8:50 PM | Sam Laird |
|  | The explosive growth of social media over the past four years has drastically changed how the Giants and Patriots market themselves and connect with fans compared to the two teams' most recent Super Bowl trips. "It's a whole new world compared to...
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| How LinkedIn Gave A Former Pro Athlete A New Career [VIDEO] | | Thursday, February 02, 2012 6:08 PM | Mashable Video |
|  | While playing for the Tennessee Valley Vipers in the Arena Football League, and pursuing his dream of playing football professionally, Lewis Howes broke his wrist diving for a pass. He gutted out the rest of the season, playing through his...
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| What to Do When Your Website Gets Hacked | | Thursday, February 02, 2012 4:54 PM | Dallas Lawrence |
|  | If an individual or activist group broke into an organization's office, raided confidential materials and then burned the building to the ground, local, state and federal officials would have swarmed the crime scene in an all out effort to...
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| Zynga Tests 'Reward Advertising' in CityVille | | Thursday, February 02, 2012 4:19 PM | Todd Wasserman |
|  | Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with "reward advertising" on CityVille that lets players earn energy by interacting with a sponsor. Sponsors for the program, which rolled out in...
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| Tumblr Hires an Editor-in-Chief | | Thursday, February 02, 2012 4:01 PM | Lauren Indvik |
|  | Tumblr may have lost a fashion director, but it has now gained an editor-in-chief. The blogging platform told The New York Times Thursday it brought on Chris Mohney, formerly Senior Vice President of content at BlackBook Media, to serve in the...
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| Amazon Launches Sports Memorabilia Store [VIDEO] | | Thursday, February 02, 2012 3:23 PM | Sam Laird |
|  | Amazon has expanded its sales reach into sports memorabilia, the company announced on Thursday. Its new Sports Collectibles Store offers more than two million officially licensed items by the NFL, NBA, FIFA and Major League Baseball. Shoppers can...
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