| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Coca-Cola's Latest Facebook Gambit: URL Riddles | |  | Coca-Cola has figured out a new way to engage its 40 million or so Facebook fans: URL riddles. The brand recently began running fill-in-the-blanks riddles like "Even if they pop I smile. It's no secret why.The soapy rainbow swirls are magic to my...
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| Apple's 2012 Fiscal Year Rides on New iPad | |  | Apple has a lot riding on the success of the new iPad. It's the company's only big launch this year until the iPhone 5 is expected to launch in October. Apple's quarters are different from most companies -- its fourth quarter ends in September,...
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| How Product Announcements Affect Apple's Stock Price [CHARTS] | | Thursday, March 08, 2012 11:51 PM | Matt Silverman |
|  | Much of Apple's market value hinges on the reception of its products. Will people love the new iPad? Will the next iteration of the iPhone change the mobile game? Product announcement events are so important to Apple's marketing that they can...
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| Uberlife Makes Hanging Out Offline Easier | | Thursday, March 08, 2012 11:13 PM | Veena Bissram |
|  | The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Uberlife Quick Pitch: Uberlife lets...
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| 4 Ways Restaurants Should Use QR Codes | | Thursday, March 08, 2012 10:32 PM | Hamilton Chan |
|  | Despite criticism, the QR code continues to be a major player in the evolution of mobile commerce. But while many Fortune 500 advertisers may have embraced the QR code in their marketing efforts, the restaurant industry has proven a relatively...
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| New iPad: Is Your Content Ready for the HD Tablet Revolution? | | Thursday, March 08, 2012 6:40 PM | David Clarke |
|  | Itâ?Ts time to take tablet design seriously and evaluate how your brandâ?Ts web presence caters to tablet consumers. As usual, Apple is the primary driver behind tablet growth, and the new iPad is yet again redefining the tablet experience and...
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| GE Wants You to Play With Power Tools at SXSW | | Thursday, March 08, 2012 5:37 PM | Sarah Kessler |
|  | Ever used a laser cutter? How about a cold saw, ironworker, injection molder or 3D printer? If not, do you want to? No matter your power-tool qualifications (or lack thereof), GE wants to give you a chance to get some hands-on time with them. The...
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| SXSW Networking: 6 Ways to Up Your Game | | Thursday, March 08, 2012 5:16 PM | Scott Gerber |
|  | On Friday, the ultimate crossroads of music, film, technology and entrepreneurship kicks off in Austin, TX. But if you're an entrepreneur who is navigating the SXSW Austin Convention Center for the first time, nine days of industry panels and...
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| Why Big Consumer Brands Have Yet to Tap Pinterest's Potential | | Thursday, March 08, 2012 4:06 PM | Lauren Drell |
|  | The Modern Media Agency Series is supported by IDG. According to a 2011 survey by IDG Research Services, IT buyers prefer to interact with peers and tech bloggers mainly on Twitter and LinkedIn. As might be expected, mobile use is widespread...
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| New Site Helps You Control Google Search Results for Your Name | | Thursday, March 08, 2012 3:20 PM | Sarah Kessler |
|  | Potential employers, clients and dates are all Googling your name. BrandYourself, a new website launching Thursday, helps make sure they find what you want them to. The website guides you in search optimizing the links you want to push up in...
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