|   TRENDING STORIES IN  MEDIA  |                                                      |                          |                                                                   |                                                                                                              |                                                                   |                           |                                                                    ALL  STORIES IN MEDIA                        |                                                                                        |                           |                                                                                                  
| JK Rowling Upgrades Website, Teases First Adult  Book |  | Thursday, April 12, 2012 11:12  PM | Lauren Indvik |  
  |    | Harry Potter author J.K.  Rowling released details of her forthcoming adult novel, The Casual Vacancy,  alongside her newly redesigned website Thursday. Until Thursday, the author's  website, JKRowling.com, had been under construction and...
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 | 3 Marketing Lessons From Facebook's Instagram  Acquisition |  | Thursday, April 12, 2012 5:47  PM | MatthewSiegel |  
  |    | This week, pages upon pages  of commentary have been written about Facebook's acquisition of Instagram, the  astronomical valuation applied to the deal, and the competitive impetus for the  transaction. But what's most interesting is what it implies...
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 | How Social Media Made Trayvon Martin a Global News  Story |  | Thursday, April 12, 2012 1:27  PM | International Journalists'  Network |  
  |    | Social media helped former  journalists, online campaigners and social media experts propel the Travyon Martin  case from an almost overlooked news story into one that earned worldwide  attention. The New Organizing Institute organized a panel on...
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 | Amazon Plans to Lower Ebook Prices, But Does It Need  To? |  | Thursday, April 12, 2012 1:16  PM | Pete Pachal |  
  |    | In the wake of the Department  of Justice lawsuit against Apple and book publishers over ebook pricing, Amazon is  in a renewed position of strength. Emboldened by Wednesday's news, the online  retailer has already made plans to lower ebook prices....
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