5 Strategies for Marketing on the iPad

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Friday, June 29, 2012
TRENDING STORIES IN MEDIA Online Fashion Magazine Refinery29 Makes Big Commerce Push States With the Most Social Small Businesses [INFOGRAPHIC] News Corp. to Split Company in Two ALL STORIES IN MEDIA 5 Strategies for Marketing on the iPad Thursday, June 28, 2012 12:26 PM Gene Paek Just 22% of the top 50 retailers in the country have an iPad app. Yet the iPad is the fastest-growing consumer computing device on the planet. Why haven't brands embraced it as quickly as they have the iPhone? Clearly, brands have been slow to... Network With Industry Pros at These IRL Events Thursday, June 28, 2012 12:11 PM Allegra Tepper Mashable is celebrating Social Media Day in 510 cities around the world on Saturday. To make sure you're getting your fill of social media meetups and events, we've rounded up some exciting business conferences and exhibitions, where you can... Second-Screen Engagement: The Marketer's Holy Grail? Thursday, June 28, 2012 10:23 AM Lauren Hockenson One of the biggest advertising buzzwords to emerge out of the digital era -- "engagement" -- has a lot of loaded implications. In an advertiser's ideal world, engagement would be as natural as breathing -- inviting a potential consumer to shift... How Social Music Marketing Can Help Your Brand Thursday, June 28, 2012 9:25 AM Panos Panay For most people, the marriage of music and social media has been a harmonious one. Since the questionably legal early days of MP3 filesharing, the social music industry has matured tremendously, with Spotify, Pandora and iTunes among the more... See Ann Curry's Tearful Goodbye From Today Show [VIDEO] Thursday, June 28, 2012 6:47 AM Samantha Murphy After days of media speculation that Today show co-host Ann Curry would be stepping down from her role, the journalist announced in an emotional goodbye that Thursday would be her last day. Rumors began circulating late last week that Curry was... 5 Ways to Get Creative With Native Ads Thursday, June 28, 2012 6:47 AM Chris Schreiber As click-through rates for banner ads have dropped to just .09%, momentum is growing to get beyond ad formats that interrupt. The push for new advertising models stems from the fact that we have entered into a "post-advertising" era. Interruption... News Corp. to Split Company in Two Thursday, June 28, 2012 5:26 AM Todd Wasserman Yielding to calls by shareholders, News Corp. announced Thursday that it will spin off its newspaper-dominated publishing unit into a separate company. The plan comes after the company's board, chaired by Rupert Murdoch, met Wednesday night to... 3 Lessons for Journalists From CNN iReporters Thursday, June 28, 2012 5:13 AM International Journalists' Network CNN recognized the best videos from the 15,000 clips sent in 2011 to iReport, the network's citizen journalism project. Out of that mountain of video on hurricanes, gardening and international politics, a panel of outside judges voted on 36...		TOP STORIES TODAY 5 Strategies for Marketing on the iPad How Social Music Marketing Can Help Your Brand Network With Industry Pros at These IRL Events Second-Screen Engagement: The Marketer's Holy Grail? See Ann Curry's Tearful Goodbye From Today Show [VIDEO] TOP TOPICS Trending 6,963 followers Entertainment 3,578 followers Business 37,701 followers Apps And Software 1,108 followers Mobile 5,027 followers Pics 79 followers Television 3,278 followers Google 55,936 followers Video 4,003 followers Marketing 9,635 followers
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