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Sunday, July 29, 2012
TRENDING STORIES IN BUSINESS & MARKETING The Anatomy of a Killer Content Marketing Strategy Chick-fil-A PR Chief Dies as Company Battles Controversy Forget Traditional Tours; Vayable Helps You Discover New Ways to Travel ALL STORIES IN BUSINESS & MARKETING 50 Digital Media Resources You May Have Missed Saturday, July 28, 2012 2:59 PM Allegra Tepper Have you spent this week gearing up for the Summer Games? So have we. But in the midst of tacky opening ceremony apparel, broadcast faux pas and stalking Team USA's Instagram pics, we managed to round up this week's top digital media resources. Among our favorites this week are 25 Twitter accounts to boost your brainpower, a guide to gamification in the workplace and a few apps that will help you discover new eateries in your area. Though if you prefer keeping up with the Olympics, check out tons of Mashable stories that will keep your head in the Games, including hot Olympian Pinterest and Twitter accounts, apps, games and gadgets that will feed your fandom and a guide to watching coverage of London 2012 online. Editor's Picks These 10 Videos Turn Tough Topics Into Child's Play These 10 YouTube videos use cartoons, special effects and Charles Darwin finger puppets to break down important and complicated subjects. 10 Pinterest Accounts That Celebrate the Olympic Spirit We've found 13 accounts and boards overflowing with everything from news coverage to party ideas, and it's all Olympic-themed. 6 Habits of Highly Effective Mobile Marketers Mobile is the way of the future; here's how marketers can take advantage. Social Media Can Help You Land a Higher-Paying Job New research suggests that's much more likely to be the case for higher-level managerial jobs than it is for low-paying jobs. Instagram-Style Lenses for Your DSLR Camera Lensbaby mounts directly to your DSLR camera and includes eight Instagram-like optics that you can swap in and out of the lenses. 5 Essential Apps for Olympic Fanatics Cheer for your team on the go with the help of our favorite apps for this Olympic season. Social Media Music Monday: Go Back in Time With These Tunes For this week's Music Monday we are stepping back in time. Our Throwback playlist is full of songs that are sure to have you reminiscing./li> A Timeline of Recent Facebook Ad Changes Facebook is expected to generate $4.2 billion in ad revenue this year. Here are the changes the network's made to its advertising platform. 20 TV Shows With the Most Social Media Buzz This Week Which TV shows generate the most buzz on social networks? Find out each week from our social TV chart. 15 Instagram Pics Capturing City Life A winning Instagram shot, along with finalists from 14 cities, have now been chosen, showing the vibrancy of city life. 4 Ways to Use Instagram on Your Desktop Now, all you need is an Internet connection to view your friends' Instagram photos. Lords of the Ring: 15 Spherical Photos From Mashable Readers Our readers did an outstanding job finding and sending in pictures of rings and circular patterns for the weekly Mashable Photo Challenge. How to Increase Your Social Media Following via Email Email is far from dead. In fact, it's a great way to engage users, drive them to social networks and generate more followers. How to Use YouTube's Face-Blurring Tool YouTube notes its new face-blurring tool is quick and easy to use, but the results can be mixed. The Beginner's Guide to Socialcam Socialcam is one of the leading mobile-based video sharing platforms on the market, here's a guide to help you get started. For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Business & Marketing Crafting Your Social Media Budget: Experts Sound Off There are so many ways to market your business, but what's the most effective way to budget? We asked the experts. 5 Road-Tested iPhone Apps for Journalists University of California, Berkeley Graduate School of Journalism used these iPhone apps in an eight-week crash course in mobile reporting. 4 NYC Startups Reshaping Small Business Here are four New York companies that are reshaping small businesses everywhere. How to Justify a Vacation When You're Self-Employed If you're self-employed and dreaming of taking an August vacation to the beach, here are a few things to consider. 5 Companies on the Cutting Edge of Sustainable Prefab Housing Rather than overload our landfills, contemporary architectural and design firms are rethinking prefab for today's waste-conscious homebuyer. 17 Weirdly Awesome Office Accessories From USB flowerpots to snarky sticky notes, these off-the-wall office accessories are sure to brighten up your work space. 4 Luxury Brands With an Outstanding Digital Experience Here are four examples of luxury brands creating connected consumer experiences to drive brand engagement. Which Ad Attribution Model Should You Use? As brands spend more on digital ads, attribution is becoming more important. Here's what you need to know about attribution. 45+ Events in Social Media, Marketing and Entertainment Our Events Board helps event organizers and the Mashable community convene at events in social media, tech, marketing and other fields. 5 Facebook Marketing Resources You're Not Using Yet These five official Facebook tools will guide your business in its quest for marketing tips, news and case studies. Give Your Business a Boost With Games in the Workplace Gamification isn't just a buzzword, especially when it comes to small businesses. Check out companies that are learning through games. 5 Startups Transforming Online Education There's an increased demand for services in higher education. Here are a few of the best startups getting into the higher-education game. 5 Digital Marketing Metrics That Matter Here are five metrics that you can use daily in your bid management routine to add nuance to your optimization decisions. 4 Reasons Why Recruiters Should Stop Accepting Traditional Resumes Social networking is replacing many traditional tools of the job search trade, including the resume. For more business news and resources, you can follow Mashable's business channel on Twitter and become a fan on Facebook. Tech & Mobile Get a Room: 9 Intimate Apps for Couples Here are some mobile apps meant for couples. These apps encourage communication, intimacy and romance. 5 Apps to Replace Your Music Studio Here are five apps that you can use to create a full album without ever touching a computer. 25+ Crazy iPhone Cases You Can Buy in New York Think your iPhone case is bold? It's got nothing on these bedazzled numbers. Best Apps for Discovering New Places to Eat Finding a great place to eat in a strange town is tough, discover local hot spots with these food-spotting apps. 9 Apps For Editing Video On Your Smartphone Your smartphone can be used as a video editor. Here are some of our favorite mobile editing apps. Should You Wait for the iPhone 5? Apple's iPhone sales are dropping, and it's clear many people are waiting for the "iPhone 5" before they buy. Is that a good idea? 5 Reasons HTML5 Apps are Hard to Monetize HTML5 apps are hard to monetize; here's why. 10 High-Tech Kitchen Tools for Top Chefs We've rounded up some great tools to help you become a top chef. 10 Budget Airfare Tools Every Traveler Should Know Find the best airfare deals with these digital tools. The Beginner's Guide to WordPress Multisite This is the beginner's guide for WordPress users interested in learning how to use Multisite. Support Your Team With These Olympics-Inspired Gadgets/a> Look through the gallery to see how you can show your pride as the Olympic athletes compete for the gold. 5 Bad Cellphone Habits You Have to Break Are you guilty of one of these taboo cellphone habits? Most of us need a good lesson in cellphone etiquette. 6 Killer Apps for Mobile Photo Editing These are our favorite apps for editing pictures on your smartphones.. 10 Fitness Apps That Boost Your Stamina, Speed and Strength These fitness apps will boost your workout routine and keep you accountable./li> How to Look Good on Video Chat Facebook and other social platforms are changing the way people see themselves, and how they want to be seen. Live Your Olympic Dreams With These 5 Games Why passively watch the Summer Games when you could "play" them? The London Olympics has plenty of gaming tie-ins. How to Watch the 2012 Summer Olympics Online We've rounded up all the official ways to watch the Games live online or on your mobile device. The 9 Most Important Tablet Mysteries of 2012 When it comes to tablets, we still have a lot of questions. For more tech news and resources, you can follow Mashable's tech channel on Twitter and become a fan on Facebook. Trioh! The Flashlight You Can See When The Power Goes Out Saturday, July 28, 2012 10:43 AM AJP If you've ever lost power and fumbled around your junk drawers trying to find your flashlight, look no further. Trioh!'s clever design keeps charging when the power is on, and knows when the power goes out. The sensor automatically turns the Trioh! on when it detects a power outage, making finding your way in the dark a whole lot easier and safer. The Kickstarter campaign has twenty days left, but has already reached two thirds of its $90,000 goal. At this rate, Trioh! will surely make it to market. Would you purchase a Trioh! instead of a conventional flashlight? Tell us in the comments. Latest Apple Ads Take a Turn for the Worse Saturday, July 28, 2012 9:19 AM AJP Apple's latest ads premiered Friday in support of the Olympics. The three commercials show a "Genius," someone you would encounter at your Genius Bar appointment, in other settings where his savvy comes to the rescue. The Genius helps technologically inept acquaintances understand how simple it is to use the product they've recently purchased -- but the humor misses the mark. Instead of showing the simplicity of the operating system, they seem to be emphasizing the ineptitude of those who do not know how to use the machine. While Mac fanboys can often make Apple seem exclusive, these ads play on that ineffectively by furthering that stereotype. This may have been inadvertent, but is present nonetheless. Where Apple's previous ads famously delivered smart, concise quips that allowed users of PCs and Macs to chuckle, their latest are benign and simple instead of inclusive. By featuring a Genius in these settings, Apple makes it seem as though new customers won't be able to figure it out once they take their machine home. Of course, this is only one opinion. Watch for yourself and tell us what you think in the comments. 4 Reasons Why Recruiters Should Stop Accepting Traditional Resumes Saturday, July 28, 2012 7:08 AM Sudy Bharadwaj Sudy Bharadwaj is a co-founder and the CEO of Jackalope Jobs, a job seeker focused platform making the job search social, fast and easy. Learn how Sudy and Jackalope Jobs obsess over job seekers by connecting with them on Twitter. For recruiters, social media is becoming less about connecting with friends and colleagues and more about job candidate research. A recent survey by Jobvite reported that 92% of recruiters use social media to find talent, an increase of 3% from last year. Even Facebook is now rumored to throw its hat into the social networking and job search ring, joining social media job search giant LinkedIn. Many traditional methods of looking for jobs and job candidates, like faxing resumes to recruiters, are deceased. In the same sense, social networking is replacing many traditional tools of the job search trade, like the resume. As CNN's Doug Gross asked in a recent article, "What hiring manager is going to make a decision based on an email attachment, when they can browse your LinkedIn and Facebook profiles, read the gory details in your blog and hit Google to find out more about you -- good or bad -- all in one sitting?" In today's job market, recruiters are placing more emphasis on job seeker personalities depicted on social media profiles and creative resume enhancers than they are single sheet summary of their careers. The vehicles for the presentation of the resume are changing, so why call for traditional resumes at all? Here are four reasons recruiters should stop accepting traditional resumes and instead focus their attention on the social job search when looking for new talent. 1. Better Representation of Candidates The most obvious benefit to recruiting candidates socially is that their social media profiles are a better overall representation of their personal brand. The components of a traditional resume only give the recruiter a slice of job seeker's personal brand. While savvy job seekers have learned to enhance their resumes with video or infographics, recruiters still get a better idea of who they're pursuing by navigating social media profiles. 2. Social Media Shows Creativity When it comes to social networking and job search, creativity thrives. The CNN article mentioned above gives a wonderful example of a creative use of the social media site Pinterest as a resume. Rachael King, a community engagement professional for Adobe, created the "living resume," which is a collection of high points in her career. The living resume provides King a visual representation of the work she's done that's much more exciting to sift through than bulleted list on a resume. Tumblr is another visual social media site ideal for photographers and artists looking for jobs. 3. Makes Candidates Three-Dimensional Traditional resumes squash job seekers into a two-dimensional list of objectives, education, experience and honors. Most recruiters can't count how many times they've been thrilled by a resume, only to be disappointed by the candidate who comes to interview. Social media, especially tools like YouTube and Vimeo that incorporate video, allow job seekers to jump from the page and present themselves three-dimensionally, giving recruiters a first glance at who they're really bringing in for an interview. 4. Demonstrates Social Media Fluency Utilizing social media sites to interact with customers isn't the only integration of social media employers are using in their business mix. More and more employers are embracing social media to engage employees internally. Because new hires are such an expensive business investment, recruiters who work for employers who use social media internally should treat social media fluency much like a required skill in a job posting. An important note to the idea of ceasing accepting traditional resumes: It's not the right time for every employer. There are those who still use fax machines, after all. Recruiters who pursue candidates for highly technical jobs, for example, should continue to place more emphasis on quantifiable skills presented on a traditional resume than their D.I.Y. Pinterest board. What do you think? Should recruiters stop accepting traditional resumes? Share your thoughts in the comments below. Social Media Job Listings Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we've selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting! Social Media Coordinator at Ultimate Fighting Championship in Las Vegas Online Senior Marketing Manager at Time in New York Senior PHP Developer and Project Manager at Upright Citizen's Brigade in New York Image courtesy of iStockphoto, vicky_81, tumpikuja		TOP STORIES TODAY 50 Digital Media Resources You May Have Missed Trioh! The Flashlight You Can See When The Power Goes Out Latest Apple Ads Take a Turn for the Worse 4 Reasons Why Recruiters Should Stop Accepting Traditional Resumes Hidden Genius Project Provides Tech Mentorship for Young Black Men TOP TOPICS Trending 7,423 followers Mobile 5,216 followers Business 38,838 followers Watercooler 54 followers Entertainment 3,746 followers Apps And Software 1,179 followers Social Media 75,095 followers US 1,063 followers Marketing 9,985 followers Gadgets 8,376 followers
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