| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Fans React to J.K. Rowling Book Cover: What Do You Think? [POLL] | | Tuesday, July 03, 2012 12:56 PM | Christina Warren |
|  | Little, Brown and Company has released the final book cover for J.K. Rowling's upcoming novel for adults, The Casual Vacancy. The 512-paged tome is headed for book stores on Sep. 27, 2012 as a hardback, ebook and unabridged audio download and...
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| What the Gaming Industry Knows About Digital Intelligence | | Tuesday, July 03, 2012 12:21 PM | Joe Stanhope |
|  | Analytics have been around for more than 20 years now, and yet the demand for analytics has never been greater. The problem is the traditional analytics approach was not designed or intended to handle the breadth of channels, devices, volume, and...
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| 'The Amazing Spider-Man' Has a Not-So-Amazing Bing Product Placement | | Tuesday, July 03, 2012 11:29 AM | Todd Wasserman |
|  | Peter Parker -- also known as "The Amazing Spider-Man" -- is many things: a science-loving nerd, social outcast and secret superhero. But is he a Bing user as well? A scene in the new movie that shows Parker doing a Bing search is already being...
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| How to Choose an Online Video Platform | | Tuesday, July 03, 2012 10:30 AM | ClickZ |
|  | Men, women, kids and teens consume videos online at an ever increasing rate and thankfully, marketers are thirsty for even more opportunities to get in front of the resulting eyeballs via video advertising. If you are publisher that is still...
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| Brad Pitt's Brother Stars in Virgin Mobile Ad [VIDEO] | | Tuesday, July 03, 2012 8:03 AM | Lauren Indvik |
|  | Except for his surprise appearance at the Oceans Eleven red carpet premiere, Brad Pitt's younger sibling, Doug, has tasted little of the celebrity life. Until now. In a Virgin Mobile Australia ad that's already racked up a quarter of a million...
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| Tablets to Surpass Notebook Growth in 2016 | | Tuesday, July 03, 2012 7:27 AM | Samantha Murphy |
|  | The demand for tablet computers such as the iPad is growing so quickly that shipments of them are projected to surpass notebook shipments by 2016. According to market research firm NPD DisplaySearch, the mobile PC category is poised to soar from...
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| How 3 Entrepreneurs Used Instagram for Business | | Tuesday, July 03, 2012 7:27 AM | BusinessNewsDaily |
|  | Instagram isn't just for sharing your pretty photos with friends. For some clever entrepreneurs, it's become a free marketing platform and even the impetus to start a business. According to those innovators, the key is building a following that...
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| GM in Talks With Facebook About Buying Ads Again | | Tuesday, July 03, 2012 7:12 AM | Todd Wasserman |
|  | General Motors, which very publicly yanked its $10 million in advertising from Facebook a few days before that company's IPO in May, is in talks to return as an advertiser, according to reports. Facebook COO Sheryl Sandberg recently met with GM...
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| Ad Agency Uses 'Diablo 3' to Screen Job Candidates | | Tuesday, July 03, 2012 6:21 AM | Todd Wasserman |
|  | Are you a fearless digital warrior? Can you contribute real-time teamwork? Exhibit creative thinking under fire? More importantly, are you good at Diablo 3? If you are and if you're a programmer who's interested in working for an Israeli ad...
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| Microsoft aQuantive Buy Leads to Profit-Sucking $6.2 Billion Write-Down | | Tuesday, July 03, 2012 5:42 AM | Todd Wasserman |
|  | Microsoft is paying dearly for its 2007 aQuantive acquisition, taking a $6.2 billion write-down on the purchase that will likely erase its fourth-quarter profit. The company announced the move on Monday, right before the July 4 holiday in the...
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