| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| Why You Should Embrace Twitter Lurkers | | Monday, July 02, 2012 10:29 PM | TedRubin |
|  | Please do not unfollow Twitter followers who are inactive, no matter how long it's been. There are many lurkers, searchers and readers who may never tweet, but still have a great deal of value. What is that value? Well, there are active users on...
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| Simon & Schuster to Add QR Codes to Book Jackets | | Monday, July 02, 2012 4:57 PM | Lauren Indvik |
|  | Come fall, the glossy book jackets of every new Simon & Schuster hardcover and trade paperback will feature a QR code in an effort to bolster newsletter signups. Scanning a code will send consumers to an author's mobile page on S&S's website....
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| 5 Ways to Monitor Your Brand's Effectiveness | | Monday, July 02, 2012 11:45 AM | Michael Hyatt |
|  | Building a brand isn't solely about numbers and figures. It's about attracting an audience that will be an asset throughout your brand's lifetime. Unfortunately, for a brand to be successful today, it has to distinguish itself amid the noise of...
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| Sports Illustrated to Return to TV With NBC Sports | | Monday, July 02, 2012 8:48 AM | Lauren Indvik |
|  | Almost exactly a decade after Time Warner shuttered CNN Sports Illustrated, a 24-hour sports news channel that ran from 1996 to 2002, the Sports Illustrated brand is returning to TV. Sports Illustrated parent company Time Inc. and NBC Sports...
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| Esquire Pitches New Issue With Movie-Style Trailer [VIDEO] | | Monday, July 02, 2012 5:23 AM | Lauren Indvik |
|  | No new film nor TV show is released without a trailer and soon, the same may be said about everything from books and games to fashion shows and magazine installments. Esquire is among the latest to try its hand at promotional trailers, having...
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