| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Bots Drive 16% of U.S. Web Traffic [INFOGRAPHIC] | | Saturday, September 29, 2012 7:28 PM | Sam Laird |
|  | Along with trolls and Rickrolls, bots are the scourge of the Internet. Automated clicks on ads and other web content drive down value, diminish investments and hurt integrity. And the bot problem only seems to be getting worse as technology...
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| 5 Easy Steps To Make Your Job Descriptions Go Viral | | Saturday, September 29, 2012 5:45 PM | Jason Webster |
|  | A Salesforce.com Community Manager job description recently got 57 tweets, 20 likes, and 3,979 views. How'd they do it? First, let's back up for a second. It's no secret there are more online venues to search for jobs than ever before. According...
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| Why Social Media Makes Customer Service Better | | Saturday, September 29, 2012 5:27 PM | Harry Rollason |
|  | By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Gartner predicts one billion users will be on social...
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| 10 Essential Resources for Bootstrapping Businesses | | Saturday, September 29, 2012 5:01 PM | Dani Fankhauser |
|  | In the Bootstrapping Business Series, Mashable talked to a ton of entrepreneurs about how they got started, what tools they live by and what they wished they had known at the beginning. The result is a deep pool of tips and tricks for aspiring...
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| Former Employee Explains Why He Was Fired From Facebook | | Saturday, September 29, 2012 3:29 PM | Joann Pan |
|  | Getting fired sucks. Now imagine how it would feel to get canned from Facebook, only to watch it become a social phenomenon and the world's largest social network. Noah Kagan has lived through that experience. On Saturday, the AppSumo founder...
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| 'People Style Watch' Sells Ads on Its Twitter Page | | Saturday, September 29, 2012 2:16 PM | Todd Wasserman |
|  | Though advertisers have generally been slow to adopt Twitter's latest redesign of its profile pages, media companies are leading the charge and one -- Time Inc. -- seems to have found a way to profit off of the new format. Time's People Style...
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| Apple No Longer Saying Maps Are 'Most Powerful Ever' | | Saturday, September 29, 2012 8:29 AM | Todd Wasserman |
|  | The schadenfreude over the Apple Maps debacle is continuing through this weekend as bloggers pick apart even the minutest details of Apple's Maps marketing communications. The latest charges: Apple has backpedaled on the claim that Maps is "the...
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| Small Business Advertisers Like Facebook's Immediacy, But Not Its Metrics | | Saturday, September 29, 2012 6:17 AM | Todd Wasserman |
|  | A few days before Facebook's IPO, General Motors pulled all its advertising from the platform, charging that it didn't work. At a conference in New York this week, execs from online eyewear retailer Warby Parker and luxe retailer Gilt Groupe...
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