Sunday 30 September 2012

Bots Drive 16% of U.S. Web Traffic [INFOGRAPHIC]

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Sunday, September 30, 2012
TRENDING STORIES IN BUSINESS & MARKETING
'People Style Watch' Sells Ads on Its Twitter Page
Apple No Longer Saying Maps Are 'Most Powerful Ever'
Small Business Advertisers Like Facebook's Immediacy, But Not Its Metrics
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Bots Drive 16% of U.S. Web Traffic [INFOGRAPHIC]
Saturday, September 29, 2012 7:28 PMSam Laird
Along with trolls and Rickrolls, bots are the scourge of the Internet. Automated clicks on ads and other web content drive down value, diminish investments and hurt integrity. And the bot problem only seems to be getting worse as technology...



5 Easy Steps To Make Your Job Descriptions Go Viral
Saturday, September 29, 2012 5:45 PMJason Webster
A Salesforce.com Community Manager job description recently got 57 tweets, 20 likes, and 3,979 views. How'd they do it? First, let's back up for a second. It's no secret there are more online venues to search for jobs than ever before. According...



Why Social Media Makes Customer Service Better
Saturday, September 29, 2012 5:27 PMHarry Rollason
By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Gartner predicts one billion users will be on social...



10 Essential Resources for Bootstrapping Businesses
Saturday, September 29, 2012 5:01 PMDani Fankhauser
In the Bootstrapping Business Series, Mashable talked to a ton of entrepreneurs about how they got started, what tools they live by and what they wished they had known at the beginning. The result is a deep pool of tips and tricks for aspiring...



Former Employee Explains Why He Was Fired From Facebook
Saturday, September 29, 2012 3:29 PMJoann Pan
Getting fired sucks. Now imagine how it would feel to get canned from Facebook, only to watch it become a social phenomenon and the world's largest social network. Noah Kagan has lived through that experience. On Saturday, the AppSumo founder...



'People Style Watch' Sells Ads on Its Twitter Page
Saturday, September 29, 2012 2:16 PMTodd Wasserman
Though advertisers have generally been slow to adopt Twitter's latest redesign of its profile pages, media companies are leading the charge and one -- Time Inc. -- seems to have found a way to profit off of the new format. Time's People Style...



Apple No Longer Saying Maps Are 'Most Powerful Ever'
Saturday, September 29, 2012 8:29 AMTodd Wasserman
The schadenfreude over the Apple Maps debacle is continuing through this weekend as bloggers pick apart even the minutest details of Apple's Maps marketing communications. The latest charges: Apple has backpedaled on the claim that Maps is "the...



Small Business Advertisers Like Facebook's Immediacy, But Not Its Metrics
Saturday, September 29, 2012 6:17 AMTodd Wasserman
A few days before Facebook's IPO, General Motors pulled all its advertising from the platform, charging that it didn't work. At a conference in New York this week, execs from online eyewear retailer Warby Parker and luxe retailer Gilt Groupe...



 
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