| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| What Is 'Native Advertising'? Depends Who You Ask | | Tuesday, September 25, 2012 4:23 PM | Todd Wasserman |
|  | Like Gangnam Style, the term "native advertising" was fairly obscure until mid-August and then all of the sudden it was everywhere. Well, not everywhere, but it seemed to be in advertising circles and blogs where various experts got to tee off on...
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| Google Overtakes GE as Fifth Most Valuable U.S. Company | | Tuesday, September 25, 2012 1:24 PM | Seth Fiegerman |
|  | Google's stock has been on a tear in recent months, rocketing from about $559 a share on June 14 to an all-time intraday trading high of $764.89 on Tuesday. The stock closed at $749.38 for the day. Thanks to this stock surge, Google's market cap...
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| The Evolution of Digital Advertising [INFOGRAPHIC] | | Tuesday, September 25, 2012 12:46 PM | Lorenzo Franceschi-Bicchierai |
|  | With computers and the Internet came digital advertising. PointRoll, a digital marketing company, decided to take a stroll down memory lane, revisiting the history of digital ads. Their history goes as far back as 1987, when Apple introduced the...
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| Etsy Bets Big on Google Shopping Ahead of Relaunch | | Tuesday, September 25, 2012 10:30 AM | Lauren Indvik |
|  | Beginning next week, businesses that want their products to appear at the top of Google search results will have to pay for it. Etsy, an online marketplace for handmade goods, will be among them. The Brooklyn-based startup hosts shops for more...
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| Newspapers Join to Create Digital Circulars on Steroids | | Tuesday, September 25, 2012 8:57 AM | ClickZ |
|  | Twelve major media companies hope to serve national advertisers and bump up e-commerce with a new platform that marries the performance of printed newspaper circulars with the interactivity and convenience of mobile. Wanderful Media will add in...
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| Social Media Influences Less Than 1% of Online Purchases [STUDY] | | Tuesday, September 25, 2012 8:21 AM | Lauren Indvik |
|  | Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail than social media. That's the conclusion of a Forrester study released Tuesday, which examined 77,000 online transactions...
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| iPhone 5 Sales Limited by Supply of Thinner Screens [REPORT] | | Tuesday, September 25, 2012 6:10 AM | Seth Fiegerman |
|  | Apple sold more than five million iPhone 5's over the weekend, making this the best first weekend sales for an iPhone ever, but the sales figures still disappointed investors who were expecting Apple to sell 6 million to 10 million devices. Now,...
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| Insert in Print Edition of 'EW' Will Have a Live Twitter Feed | | Tuesday, September 25, 2012 5:41 AM | Todd Wasserman |
|  | Print magazines have been using LCD inserts with video since 2009, but the Oct. 5 edition of Entertainment Weekly is adding something new to the mix: A live Twitter feed. The magazine will sport an insert promoting the CW's fall lineup. The small...
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| Dobango Is a Social Marketing Platform for Pinterest | | Tuesday, September 25, 2012 5:25 AM | Emily Price |
|  | Quite a few brands have Pinterest pages, but not many brands are using those pages to truly actively engage their customer base. Dobango, the newest venture by Nexage founder Devkumar Gandhi, is attempting to change that. The self-proclaimed...
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| 10 Office Technologies on Their Way Out | | Tuesday, September 25, 2012 5:09 AM | Seth Fiegerman |
|  | Here's a question you may not hear at all in 2017: "Did you get my fax?" LinkedIn surveyed more than 7,000 global professionals about which tools and trends will disappear from offices in the next five years and which will become even more...
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