| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Kit Kat Sent Chocolate Bar Into Space to Keep Felix Company [VIDEO] | | Monday, October 15, 2012 2:41 PM | Todd Wasserman |
|  | Red Bull's not the only brand to benefit from Felix Baumgartner-mania. Shortly before Baumgartner's stunt, Kit Kat sent one of its chocolate bars into space to give him a "fun break," according to JWT London, the agency behind the stunt. SEE...
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| Yahoo Poaches Top Google Exec to be New COO | | Monday, October 15, 2012 2:18 PM | Seth Fiegerman |
| | Marissa Mayer just made her biggest hire yet. Yahoo has poached Henrique de Castro, a top executive from Google (Mayer's previous company), to serve as its new chief operating officer, the company announced Monday. In his new role, de Castro will...
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| Twitter Seeks Woman for Its All-Male Board [REPORT] | | Monday, October 15, 2012 2:07 PM | Lauren Indvik |
| | Twitter is seeking to fill a vacancy on its board of directors -- and the spot is reportedly reserved for a woman. Citing "sources close to the situation," AllThingsD claims that Twitter has placed "top priority" on finding a woman to join its...
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| Apple Hires Amazon Exec to Take Control of Siri | | Monday, October 15, 2012 12:41 PM | Seth Fiegerman |
| | Siri is about to get a new boss. Apple has tapped William Stasior, an executive at Amazon, to take over the Siri department, according to Kara Swisher at AllThingsD. For the past six and a half years, Stasior has run A9.com, an Amazon subsidiary...
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| Etsy Accused of Exploiting Breast Cancer Awareness Month | | Monday, October 15, 2012 12:00 PM | The Daily Dot |
| | Breast cancer activists have accused Etsy of using breast cancer as a marketing tool without doing enough to help the cause. It's an alleged example of "pinkwashing," the corporate practice of selling pink products that don't actually fulfill...
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| How the Sprint Sale Could Affect You | | Monday, October 15, 2012 11:11 AM | TechNewsDaily |
| | Like college students on spring break, U.S. wireless companies are aggressively trying to hook up. On Oct. 3, T-Mobile and prepaid carrier MetroPCS announced plans to merge. And today, Japanese wireless company Softbank announced plans to buy 70%...
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| Learn How Mobile Will Change Media Forever | | Monday, October 15, 2012 10:56 AM | Tania Kasongo |
| | There's no question that the proliferation of HTML5, powerful smart devices and ubiquitous mobile bandwidth have significantly impacted the world of technology and media. That's why at this year's Mashable Media Summit, we're having an in-depth...
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| Jeff Goldblum Stars in PayPal's First National Ad Campaign | | Monday, October 15, 2012 9:59 AM | Seth Fiegerman |
| | PayPal is tired of being seen as just a mobile payment provider, so now the company is launching its first-ever national advertising campaign to change that impression. The new ad campaign, which was announced on PayPal's blog Monday, features...
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| Fashion Veterans Build DIY Gamification Platform for Brands | | Monday, October 15, 2012 8:27 AM | Lauren Indvik |
| | Name: PlayAPI Quick Pitch: An evolving self-service platform that enables brands to easily build custom, interactive apps -- mainly games -- across multiple channels. Genius Idea: Helping brands keep their fans and followers engaged. In simpler...
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| Small Businesses Need Mobile-Ready Sites for the Holidays | | Monday, October 15, 2012 5:50 AM | BusinessNewsDaily |
| | With increasing numbers of consumers using mobile devices to make their holiday purchases, smartphones and tablet computers may be elbowing aside elves as Santa's helpers this year, experts predict. But small businesses remain woefully...
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