Friday 5 October 2012

Tumblr Finally Gives Marketers Access to Analytics

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Friday, October 05, 2012
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Tumblr Finally Gives Marketers Access to Analytics
12:30:11 AMLauren Indvik
Tumblr has finally given brands and marketers what they've long been asking for: An analytics dashboard. During an Advertising Week event Thursday afternoon, the blogging network named Union Metrics a "preferred" third-party analytics provider....



How KitchenAid Minimized Its Twitter Damage
Thursday, October 04, 2012 6:23 PMTodd Wasserman
An errant tweet by KitchenAid resulted in a short-term pr disaster, but the brand minimized the damage with a quick apology, according to one researcher. Simply Measured looked at @KitchenAidUSA interactions on Twitter at around 6:42 p.m. PST,...



Zynga Takes a $95 Million Hit; Stock Falls to New Low
Thursday, October 04, 2012 5:23 PMChristina Warren
Zynga's stock price fell 19% in after-hours trading -- to a new low of $2.27 per share -- after the company announced some brutal preliminary financial results for Q3 2012. The company also updated its outlook for 2012, lowering its guidance for...



Craigslist Rolls Out Maps for Apartment Hunters [VIDEO]
Thursday, October 04, 2012 4:09 PMEric Larson
Craigslist introduced a new mapping feature on Wednesday that will allow its users to see what apartments are available in a particular area in a map view. As of now, it's still in its "rolling out" phase, and is only available in Los Angeles,...



Tesla Says It Will Be Profitable by December
Thursday, October 04, 2012 1:56 PMCharlie White
Is electric car maker Tesla a "loser" company, as presidential candidate Mitt Romney charged in Wednesday's debate? In a blog post he wrote a few hours before the debate, Tesla CEO Elon Musk said no -- the company will in fact be profitable by...



PBS Makes Ad Buy For 'Big Bird' on Twitter
Thursday, October 04, 2012 1:20 PMSeth Fiegerman
PBS could teach other brands a thing or two about how to turn a meme into a marketing opportunity. During the first presidential debate last night, Mitt Romney admitted that, "I love Big Bird," but still wants to withdraw government funding from...



Delicious Plans Another Redesign in the Next Month
Thursday, October 04, 2012 12:33 PMSeth Fiegerman
  Delicious, the once-popular social bookmarking site, is about to go through yet another redesign to improve the service's functionality. Chad Hurley, one of YouTube's co-founders who purchased Delicious from Yahoo through his company AVOS, told...



Microsoft and B&N Name Joint Venture: Nook Media
Thursday, October 04, 2012 11:37 AMLauren Indvik
The joint venture between Microsoft and Barnes & Noble now has a name: Nook Media LLC. In late April, B&N announced its plans to spin off its digital (Nook) and college businesses as a new subsidiary with $300 million in backing from Microsoft....



11 Inspiring Sessions From Leaders in Digital Media
Thursday, October 04, 2012 11:14 AMTania Kasongo
You don't want to miss this year's Mashable Media Summit conference. Leaders from Facebook, Reddit, Tumblr, Hearst, Salon and others will talk about the biggest trends in tech that are transforming the media landscape. We've already piqued your...



Docstoc Founder Jason Nazar Answers Reader Questions [LIVE CHAT]
Thursday, October 04, 2012 10:46 AMScott Gerber
??Got a question for Jason? Use the chat feature above to get it answered live! Docstoc provides a wide selection of quality documents to start, grow and manage your small business and professional life. Nazar is also the creator and host of...



 
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