| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Watch This Magazine Cover Transform Into an Interactive Game [VIDEO] | | Friday, November 09, 2012 2:47 PM | Lauren Indvik |
|  | The cover of ShortList, a weekly men's magazine in the UK, took on a uniquely interactive quality this week thanks to Blippar. Using Blippar's augmented reality app for iPhone or Android devices, readers can scan the arcade game-style art on the...
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| 15 Million Customers Have Visited Microsoft's Stores | | Friday, November 09, 2012 11:24 AM | Seth Fiegerman |
|  | Microsoft's retail stores have had more than 15 million customers visit to date, the company revealed in a blog post this week. "We've welcomed more than 15 million customers and counting so far, and have learned a lot from them," Jonathan...
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| Progressive Insurance Claims High Engagement For Halloween Tweet | | Friday, November 09, 2012 10:30 AM | Todd Wasserman |
|  | Update: A Twitter rep disputes the claim that the tweet had the highest engagement ever, even for one that's part of a Promoted Trend. A Halloween tweet from Progressive Insurance had an engagement rate of 29.6% on the social network, making it...
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| Watch The Sequel to Last Year's Most Viral Christmas Ad [VIDEO] | | Friday, November 09, 2012 8:01 AM | Todd Wasserman |
|  | Since 2007, UK retailer John Lewis' new Christmas ad has been a seasonal event, but last year's ad was particularly hard to top. That commercial (see below), featured a boy who just couldn't wait for Christmas and added a nice twist at the end....
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| Apple Tops List of World's Most Innovative Companies | | Friday, November 09, 2012 7:25 AM | Seth Fiegerman |
|  | Apple continues to be proof that spending more on research and development doesn't necessarily make you more of an innovator in the technology space. Apple ranked as the most innovative company in the world for the third year in a row, despite...
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| Evian's Melotweet App Turns Your Tweets Into a Musical Experience | | Friday, November 09, 2012 6:24 AM | Todd Wasserman |
|  | If you've ever felt that Twitter would be better with a soundtrack, then Evian's Melotweet app is for you. The iPad and Android tablet app shows your incoming stream of tweets as droplets (get it?) while ambient music plays in the background. As...
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| Here's Why You Can't Miss This Year's Mashable Media Summit | | Friday, November 09, 2012 6:03 AM | Jennifer Diamond |
|  | The Mashable Media Summit is a rare and unique opportunity to be in the company of leaders from all areas of the industry. On Nov. 30 at The TimesCenter in New York City, you'll hear from new media companies like Facebook, Tumblr and Reddit, as...
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