Why Context Is King in the Future of Digital Marketing | Thursday, February 02, 2012 11:46 PM | |
|  | An avalanche of devices, platforms, channels, and information is crushing consumers as they go about their daily lives. I'm crying "uncle" too, wishing a corporate entity (Apple?) would take the firehose of content and channel it into a...
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8 Things You Should Know Before Building a Mobile App | Thursday, February 02, 2012 10:49 PM | |
|  | App appeal is obvious. The barrier to entry? So low! The upshot of producing the next Angry Birds or beer-chug simulator? So high! Heck, with just a small investment of time and cash, it's not hard for would-be mobile moguls to turn a concept...
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Social Media Has Turned Super Bowl XLVI Teams' Marketing Upside Down | Thursday, February 02, 2012 8:50 PM | |
|  | The explosive growth of social media over the past four years has drastically changed how the Giants and Patriots market themselves and connect with fans compared to the two teams' most recent Super Bowl trips. "It's a whole new world compared to...
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Groundhog Phil Says 'WTF' to Groundhog Day [INTERVIEW] | Thursday, February 02, 2012 8:18 PM | |
|  | In a hard-hitting interview (sarcasm), I dug up some exclusive responses from Groundhog Day's world famous critter, Punxsutawney Phil. Twitter account @GroundhogPhil, which has 4,400 followers, reveals how he really feels about the Feb. 2 holiday...
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10 Standout Quotes in Zuckerberg's Facebook IPO Letter | Thursday, February 02, 2012 7:35 PM | |
|  | Facebook, if nothing else, is on a social mission, wrote Mark Zuckerberg in a personal letter filed within the company's preliminary prospectus for Initial Public Offering. Zuckerberg's four-page message to potential investors provides a glimpse...
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Apple is Censoring Music on iTunes Match | Thursday, February 02, 2012 6:31 PM | |
|  | Apple is unintentionally censoring rap music and other explicit tracks downloaded using its iTunes Match service -- by replacing them with the clean versions of the same songs. According to a report in Cult of Mac -- confirmed in tests by...
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Microsoft Has Huge Changes in Store for Windows Phone 8 [REPORT] | Thursday, February 02, 2012 5:42 PM | |
|  | Brace yourself, Windows Phone users, because everything's going to change. An internal Microsoft video that was supposedly leaked to a website reveals that the entire mobile operating system will be revamped later this year to better integrate it...
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What to Do When Your Website Gets Hacked | Thursday, February 02, 2012 4:55 PM | |
|  | If an individual or activist group broke into an organization's office, raided confidential materials and then burned the building to the ground, local, state and federal officials would have swarmed the crime scene in an all out effort to...
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Zynga Tests 'Reward Advertising' in CityVille | Thursday, February 02, 2012 4:19 PM | |
|  | Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with "reward advertising" on CityVille that lets players earn energy by interacting with a sponsor. Sponsors for the program, which rolled out in...
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Steve Jobs Mocked in Ad for Android Tablet [VIDEO] | Thursday, February 02, 2012 2:41 PM | |
|  | Steve Jobs, sporting a halo and wings, extols the virtues of an Android tablet in a Taiwanese ad that's getting attention in the U.S. for its disrespectful treatment of the late Apple cofounder. The 20-second ad, which hit YouTube this week,...
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The IPO Won't Change Facebook. Online Ads Will | Thursday, February 02, 2012 2:12 PM | |
|  | Will an IPO change Facebook? The sudden influx of $5 billion (and more) will certainly give it lots of opportunity, though it'll also mean Facebook will soon answer to shareholders. And those shareholders will demand that the company keep...
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Twitter Rolls Out Expanded Brand Pages for More Companies | Thursday, February 02, 2012 1:56 PM | |
|  | Twitter has started rolling out its enhanced brand pages to more advertisers. The social networking site -- which announced in December that it would be introducing Facebook-style brand pages for companies to customize and highlight content --...
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