| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Cap'n Crunch, Count Chocula Get Creepily Reimagined [PICS] | | Tuesday, October 23, 2012 10:28 PM | Todd Wasserman |
|  | If you've ever thought there's something creepy about using child-friendly mascots to sell sugary cereal, then this gallery is for you. Guillermo Fajardo, an illustrator from Peru, has been using his copious gifts to portray Cap'n Crunch, Count...
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| Brands Can Now Advertise With Video Ads on LinkedIn | | Tuesday, October 23, 2012 9:57 PM | Anita Li |
|  | LinkedIn is rolling out global video advertising, the professional social network announced Tuesday. Business owners can now promote their brands using video ads through LinkedIn Ads, the site's self-serve platform, which says it lets users...
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| Watch Apple's First Ad For the iPad Mini [VIDEO] | | Tuesday, October 23, 2012 6:41 PM | Todd Wasserman |
|  | Apple is wasting no time to create demand for the iPad Mini. Launched Tuesday, the product appears in a newly released ad, above. Developed by agency TBWA\Media Arts Lab, the spot features no narration -- just a shot of the larger iPad playing...
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| Why Are Mobile Ads So Cheap? | | Tuesday, October 23, 2012 3:22 PM | Seth Fiegerman |
|  | Mobile may be the future, but right now mobile ad units still command a lower price point on average than print and web advertisements. Earlier this year, the renowned venture capitalist and former Wall Street analyst Mary Meeker gave her...
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| Zuckerberg Debunks the Biggest Myth About Facebook | | Tuesday, October 23, 2012 2:35 PM | Seth Fiegerman |
|  | Mark Zuckerberg used Facebook's third quarter earnings call to clear up what he sees as the biggest myth about the company: that Facebook can't make money on mobile. Early in the call, Zuckerberg referred to Facebook's "opportunity on mobile" as...
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| Zynga to Shut Down Multiple Studios, Lay Off 5% of Employees | | Tuesday, October 23, 2012 2:31 PM | Lauren Indvik |
|  | Zynga is closing multiple offices and laying off 5% of its full-time workforce, Zynga founder and CEO Mark Pincus said in a note sent to employees on Tuesday. The gaming company is closing its Boston studios and is "proposing closures" of its...
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| Netflix Stock Slides 17% on Weak Subscriber Growth | | Tuesday, October 23, 2012 1:13 PM | Lauren Indvik |
|  | Netflix's stock slipped 15% after the video streaming and DVD subscription service said in its third-quarter earnings statement that it did not expect to add 7 million domestic subscribers this year, as had been forecast previously. Netflix added...
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| Facebook Beats Analysts' Estimates for Q3; Stock up 10% | | Tuesday, October 23, 2012 12:17 PM | Todd Wasserman |
|  | Facebook narrowly beat analysts' estimates for its third quarter, posting $1.26 billion in revenues for the quarter verses a consensus estimate of $1.23 billion Adjusted earnings per share for the company, meanwhile, came in at $.12 compared to...
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| Apple Just Revealed It Missed iPad Sales Estimates | | Tuesday, October 23, 2012 11:49 AM | Seth Fiegerman |
|  | Apple's CEO Tim Cook may have just subtly revealed that the company missed its iPad sales estimates for the quarter. While speaking at Apple's iPad Mini press event on Tuesday, Cook noted that the company sold its 100 millionth iPad two weeks ago...
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| Jony Ive: iPad Mini Is a 'Concentration Not a Reduction' [VIDEO] | | Tuesday, October 23, 2012 11:36 AM | Todd Wasserman |
|  | Critics may assume that Apple merely shrunk its iPad down to create the iPad Mini, but according to Apple SVP of Design Jony Ive, the Mini is a completely new product and a "concentration" rather than a "reduction." Ive makes his case in what now...
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